Makeup can do wonders when it is applied properly to the skin. With the recent emphasis on makeup on social media, clients often think that they have to contour, strobe, highlight, reverse contour, and more. However, that kind of application becomes too overwhelming when done on a daily basis. Clients should focus on using makeup to enhance their features. They should not hide behind it…

This fall, makeup trends feature an eclectic mix of tradition and taboo, redefining beauty and pushing the limits of fashion. The fall season welcomes all degrees of artistic expression, but the challenge lies in interpreting the runway's over-the-top style for the everyday wearer; the dos and don'ts of makeup, like lining the eye crease in black pencil or drawing outside of the natural lip line…

Skin is the new canvas for both skin care professionals and makeup artists. Pushing the boundaries beyond the face, makeup artists create illusions, characters, and works of art on the entire body. Body painting has become increasingly popular in the last few years due to media exposure and markets a different kind of customer. Like any other craft, body painting requires specific supplies and equipment…

Summer is a fantastic time for skin care professionals to flex their ingredient knowledge and business know-how when it comes to sun protection and airbrush tanning. Clients crave exceptional consumer education and need expert knowledge to propel forward in their daily and weekly skin care routines. With bikini season in bloom and the sun rays hitting the sand, professionals are in an excellent position to…