For a woman who on most evenings chauffeurs kids, pushes a grocery cart, cooks dinner, does laundry and helps with homework, being likened to a Hollywood star may seem a little ridiculous. Selling a fantasy sparks many successful advertising campaigns. Purchase a specific product and a life of romance, excitement, and glamour awaits you. Spritzing on the right perfume could lead you to stepping into…

Make-up is by far the leading draw into the skin care products and skin care services we have! If you don’t offer and/or promote make-up services, you are letting thousands of dollars walk out the door in not just retail sales, but increased service sales. You are telling them it’s OK to go buy somewhere else! Women buy make-up, this is a proven fact. If…

An internal sense of well-being or “beauty” enables an individual to present a glowing self confidence in the world today. Surveys conducted by universities and economists have concluded and support that external beauty contributes greatly to personal and professional success. I was very honored last year to be part of a “Beauty and Labor Marketing” survey, which had a demographic group of 7,000 respondents between…

The popularity of minimally invasive cosmetic surgery procedures has skyrocketed over the past five years. In fact, more than nine million plastic surgery procedures were performed in 2004 alone, according to the American Society of Plastic Surgeons. The increasing popularity of cosmetic surgery has led to another beauty trend, the explosion of mineral make-up into the mainstream. Now, patients can cover virtually any imperfection experienced…