Throughout history and across cultures all over the world, people believe that they get what they pay for. In a competitive market, goods are priced a certain way because there is a correlation between what the consumer gets and what the consumer pays for. There is a lot of competition in the skin care market; there are many large and small brands, none of which…

"I prefer to educate my clients on the benefits of the product so they understand how it will help them and encourage healthy skin. Educating clients always works out better than pushing products on them that they do not feel they need or want." --Rebecca Wilcox, owner of SkinBliss Medi Spa "Be sure that clients are aware of the product's benefits. When a client does…

The Aestheticians' Choice Awards are back for the third year in a row! Just like last year, our readers have been involved in every step of the process. Thank you for taking the time last month to submit your favorite products and skin care companies in our nomination process on DERMASCOPE.com. We received thousands of submissions over the two week submission period. This nomination process…

When it comes to professional treatments that have gone wrong, there can be several different causes, including allergic reactions, equipment malfunctions, and misdiagnoses. The most important actions skin care professionals can take to help their clients is to determine the cause of the skin reaction, mollify and help to heal the affected area, and prevent it from reoccurring in the future.