Be everywhere. This piece of advice is often given to budding businesses who are trying to make an impression. The method is considered a positive way to build visibility online, cultivate traffic, and attract new prospects or leads. This idea works great for print, internet, or even community events; but when it comes to social media specifically, is it the best plan?

High energy visible (HEV) light is high-frequency and high-energy light ranging from approximately 380 to 500 nanometers in the blue band of the visible portion of the electromagnetic spectrum and is also referred to as blue light or near ultraviolet light. Sources of blue light include the sun, full spectrum lighting, flat screen monitors, cell phones, and tablets. Additionally, reflective surfaces, including sand, snow, water,…

Obtaining your aesthetics or cosmetology license is one of the smartest moves you can make for your future. As the economy fluctuates, there has been stability for jobs in the skin care industry. Generally, after graduating from aesthetics school, many professionals fast track into a client-facing career. However, it is important to look at some of the other things you can do with your license.

Facial skin is thinner and behaves differently than the skin on the rest of the body. The skin around the eyes, however, can be up to 90 percent thinner than the rest of the already delicate facial skin. Furthermore, the ocular area contains significantly fewer oil glands, which can cause dehydration and premature signs of aging. The eyes are sensitive to internal expressions and external…