Be everywhere. This piece of advice is often given to budding businesses who are trying to make an impression. The method is considered a positive way to build visibility online, cultivate traffic, and attract new prospects or leads. This idea works great for print, internet, or even community events; but when it comes to social media specifically, is it the best plan?
Whether a professional owns their own business or not, spa management is a valuable skill to possess. With better business – and time – management, the spa can improve customer satisfaction and capitalize on client loyalty. Three of our articles this month focus on this topic and offer a wide variety of options to implement for success.
On page 72, the first article on spa management starts with Josh McCarter’s “4 Ways to Automate Spa Management.” McCarter offers a great perspective, with four practical ways to enforce automation in the management of a spa, providing professionals with useful time management techniques.
Lilliane Caron tackles “Bringing Passion to the Spa” on page 80, giving insight on how spa managers can be great examples for staff members. She touches on important management tips, including how to lead by example, retailing, paying attention to detail, and continuing education opportunities.
Lastly, brothers’ AC and Justin Dotterweich contribute on page 86 to conclude this month’s editorial theme of spa management. “Creating Memorable Spa Experiences” provides invaluable wisdom on how managers should generate emotional connections with the customer by creating a positive environment. By doing so, memories bind to the positive experience, forming a lasting impression.
An important aspect of spa management that is not discussed in the aforementioned articles is the consistant training of the staff; each individual piece of the puzzle should fit together seamlessly so that the client has a positive experience in every detail of each spa visit.
Spa owners, managers, medical aestheticians, makeup artists, receptionists, and even solo practitioners can be immersed by the topic of management of the spa. Reading and applying this collective information into day-to-day activities is the first step of improved management. Visiting local events, attending educational seminars, and being mentored by other like-minded professionals are all commending steps to building better spa management and growing a business.
Amanda Strunk Miller
Associate Publisher
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