Business owners rely on the professional equipment they purchase to work efficiently and deliver quality performance. In a perfect world, equipment would work well and never break down or malfunction. Unfortunately, this is not the case! Business owners understand that there are times when equipment may malfunction or quit working properly. This scenario is when warranties come into play and why they are so important.
Partnerships, cross-promoting, marketing, and referrals – those words are commonly thrown around in articles and books that focus on building a business, but it is never explained exactly how to do it or who to collaborate with. There are many different types of businesses that skin care professionals can pair with to boost their business. Here are some fresh, new ways to cross-promote with some…
Peter F. Drucker once said, "Until we can manage time, we can manage nothing else." It has also been said that time is the most valuable and precious commodity. Like a commodity, time is used as an input in the production of other goods or services, but, unlike most other commodities, it cannot be replenished. People know that time is valuable and that if they…

5 Waxing Musts to Grow Your Business!

Written by Lindsay Miller with Lycon Cosmetics
Waxing has been around for many decades and continues to be one of the most popular services for hair removal. It is a high-margin treatment with low overhead, making it one of the more profitable services a spa can offer. One of the reasons for the popularity of waxing is the ability to achieve superior results in comparison to other hair removal methods. This result…
by Mara Shorr, B.S., CAC II-XII and Jay A. Shorr, B.A., MBM-C, CAC I-XII First and foremost, with this article, we want to make one thing clear: this article is not about bashing the abilities or capabilities of one gender over the other when it comes to the cosmetic and aesthetic industry. We know that both genders provide stellar services to clients and are proud…

April 2024

Business Blogs

Brands of the Month

  • Epionce
  • Skin Script
  • Celluma by Biophotas, Inc