With today's competitive spa industry, it is essential to have an up-to-date and modern website that clearly represents the business and all services offered. Skin care professionals are in the field of making clients feel and look beautiful; the website needs to reflect that. A clean design that is visually appealing and easy to navigate will attract new clientele and keep existing clientele coming back.

Running a service business without an effective retention marketing plan is like filling a bucket that has holes in the bottom. A company with a low retention rate will spend too much time and money working on acquisition to make up for lost business. In fact, it costs six times more to acquire new customers than it does to retain existing customers.1 Furthermore, returning clients…

The Miami International Congress of Esthetics and Spa tradeshow is here! Stop by these booths to see the latest products from industry leaders.

I ncreasing revenue is important for skin care professionals and their business. Sales are not always skin care professionals’ strongest suit, but incorporating smart marketing strategies can help them and their staff increase revenue by attracting new clients, retaining existing clients, and upselling.