5 Waxing Musts to Grow Your Business!

Written by Lindsay Miller with Lycon Cosmetics

Waxing has been around for many decades and continues to be one of the most popular services for hair removal. It is a high-margin treatment with low overhead, making it one of the more profitable services a spa can offer. One of the reasons for the popularity of waxing is the ability to achieve superior results in comparison to other hair removal methods. This result keeps the client coming back because they see the long-term benefits of waxing and make it a part of their beauty routine. By following these five simple tips, professionals can grow their business through waxing!

Waxing is quick and requires little investment to bring into a spa or salon. Clients can easily get a lip or an eyebrow wax while waiting for their hair to process or a leg or arm wax as their nails are drying. By offering clients the opportunity to add to their spa service, professionals can grow their overall revenue and keep their clients coming back as they are provided the best and most efficient service possible.

In order to effectively promote waxing, it is important to consider the placement of these services on the spa's menu. The most popular areas for waxing are the eyebrows, lip, legs, and bikini area. Listing waxing services near the facials might encourage clients to add a lip wax or a bikini wax. Furthermore, ensuring that all of the staff is well-trained and confident to discuss all of the available services is important. Often, the guest services team is the first and last point of contact with clients, providing them with the best opportunity to promote additional add-on services.

Offering retail products is a great way to increase revenue while continuing to focus on providing the client a premium service. Specifically, when it comes to waxing, home maintenance is a very important aspect of achieving the perfect wax. Encouraging clients to routinely exfoliate and moisturize, as well as offering solutions to common problems, such as ingrown hairs, is an effective way to increase revenue through retail sales. Staff must be educated and keen to sell all retail products in order to keep the spa's message consistent and its sales growing. Consider staff incentive programs that focus on retail, such as sales competitions.

It is recommended to use both strip wax and hard wax. Strip wax is excellent for the larger body areas and hard wax is best for the more delicate and potentially sensitive areas, such as the face, underarms, and the bikini zone. Using superior quality waxes in combination with the right pre- and post-waxing lotions helps to deliver a superior waxing service that will have clients returning to have more areas waxed and spreading the word to their network. Waxes that are low-temperature, pliable, smooth, and remove short and stubborn hairs will help professionals to achieve the best result. Additionally, it is important that the waxes contain skin-conditioning ingredients that protect, soothe, and hydrate the skin and do not create skin redness or irritation.

Male grooming has been increasing in popularity and continues to grow as men become more attuned with beauty trends. Listing male grooming services separately helps to create a non-intimidating environment for male clientele and encourages them into the spa. Once in the spa, they can openly inquire about male grooming services and feel comfortable to then book an appointment. Men's hair can be coarse and dense, therefore, it is important to use wax products that are designed specifically for these types of hair. This specificity will make the service virtually pain-free, leave the skin feeling soft, and pull all stubborn hair for longer-lasting results. Using the appropriate pre-cleanser, combined with a pre-waxing oil to soothe and protect the skin, will allow the wax to be pulled off with ease and comfort.

Do not forget to target males in the spa's marketing efforts! Female clients are often an effective way to reach the male market. Promotions that target female clients, such as refer a male client and receive a discount, can encourage them to spread the word!

Offering a superior waxing service allows clients to see the long-term benefits of waxing and keeps them coming back every four to six weeks because it becomes a necessity to their beauty routine. Membership-priced packages give the spa the profits up-front while providing clients value for their money. To increase sign-ups, highlight the cost-savings and extra membership perks on the spa's website, in-store, and on social media!

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