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As a practitioner in the beauty industry for a decade, I believe I have experienced every high and low one could encounter. I have had overflowing appointment books and spent countless hours waiting for the phone to ring. I have worked on commissions, for hourly wages, and as an independent contractor. I have made many clients laugh and I have made a few cry. I…
Congratulations! You have accomplished the hardest part of your online marketing strategy. You have enticed people to click your banner advertisement and go to your website. You have done a good job to convince potential customers to take interest in building a relationship with your business. Now, the defining question must be asked: Will the visitors contact you (convert), or will they leave your website?…

Networking in a Modern Age

Written by Louis Silberman
Networking has changed a lot in the past decade. When I opened my first medical spa in 2003, the majority of communication with my customers was accomplished via newspaper advertisements, flyers, direct mailers and telephone calls. While I still use those methods today, there are other elements of modern networking that cannot be ignored if you want to have a thriving aesthetic practice. The Internet…
It does not matter if you are new to the industry or a highly skilled expert – there are always new ways to grow in your profession. Do this by choosing the right product line; keeping your skills sharp staying up with your education; seeking advice for those hard-to-handle situations. DERMASCOPE has recently re-launched our website and we have added several noteworthy resources to help…
We live in a digital world, spinning to the tune of electronic notices at every step. From the moment we wake to the moment we slumber, digital tunes hum songs of futurism in our ears. The songs are both quiet and loud, and they motivate our momentum. The digital world inspires impetus and the continually fluctuating concept of business: past the beginnings of bartering, past…
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October 2022

Business Blogs

  • Cookie Clicker
    Cookie Clicker Cookie Clicker's primary function is the creation of cookies. Baking cookies requires effort and time,…

Brands of the Month

  • DMK Skin Revision Center
  • Skin Script
  • Face Reality Skincare