In a world of more is more, we often find ourselves presented with a kitchen-sinker approach to skin care routines, which can leave us scratching our heads as we stare down at our 14-step nighttime regimen scattered across the bathroom counter. Our wallets experienced the impact, sure, but will our skin? 

Make no mistake, there will always be a place for elaborate routines for those who desire them, but most consumers are left feeling confused by extensive, multi-step regimens. 

Born and raised in eastern Kentucky, Crystal King Booth moved to Lexington to attend the University of Kentucky after high school graduation in 2000. She has a Bachelor of Fine Arts but always had a love for skin care and makeup. She wanted to be an aesthetician since the age of 20 but did not have the opportunity to attend aesthetics school until she was 32. She opened the first Fizz Facial Bar location in June 2018 at the age of 35. Since that time, they have grown to five locations in two states and have begun franchising as well. 

Celebrity skin care lines have had quite the following lately, due, in large part, to social media. Social media lends a hand in allowing celebrities to connect with their fans like never before. Through this seamless connection, stars are able to give their followers an intimate look into their skin care routines and what products they are using. Regardless of whether they use their products on a regular basis or not, everyone sees beautiful, glowing skin. Let’s dive into a few of the most popular celebrity skincare lines and their ingredients.  

Ashley Deckard has been a licensed, practicing aesthetician in sunny Denver, Colorado since 2013. While gaining experience in the industry, she realized there was something special about holistic skin care treatments. Deckard’s love of working with the body’s natural intelligence to heal itself led her to working with CBD. Education is at the heart of what she does, and the last five years of her career have been dedicated to developing future industry professionals. Her passion lies in providing a space for individuals to unwind, renew, and tune in. In addition to her practice, Deckard is the Assistant Director of Education for Color Up CBD. 

If skin care professionals have ever wondered what secrets their global counterparts might be using (whether they have access to other products and they have been sharing centuries-old skin care tips), look no further.  Here is a glimpse into what skin care products and treatments are trending from around the world. 

There is only so much the experts in the beauty industry can do to compete with the rise in at-home DIY treatments. Everything from bleach hair kits to skin care is marketed towards the simplicity of doing it on one’s own. The results? They range from minimal effects to severely adverse skin and hair reactions to total disasters. Yet, people eat it up. They are amused by viral videos of people cutting their own bangs only to watch as their hair springs up with the surprise force of a jack-in-the-box. There are also women who concoct an at-home face mask made of natural ingredients that ultimately causes breakouts and adverse skin reactions. As a result, skin care experts are up against a lot. So, what can professionals do about safely satisfying a DIY nation’s cravings?  

While every pregnancy is unique, there are some common skin conditions and changes that pregnancy brings on. If professionals educate themselves on these skin concerns, they can provide safe relief for their clients in their time of need. 

Dasha Saian Marchese is the co-founder and CEO of Saian Natural Clinical Skincare and has over 22 years of experience in the spa industry. She is a licensed aesthetician, AIA Ambassador, and serves on the Editorial Advisory Board of DERMASCOPE Magazine. In addition to her aesthetics schooling, Saian Marchese has a degree in business and marketing. She gives lectures and classes internationally and regularly contributes to global trade publications.  

The beauty industry has been dominated with services targeting women for decades, but the cultural acceptance of gender fluidity means skin care professionals have an enormous, new opportunity. Offering services and products curated for men as well as those who identify as nonbinary gives professionals the ability to build a stronger client base. To understand this shift, it is vital takes a deeper dive into hormone activity, common hormone-related issues that affects skin, and professional and at-home treatment options. In addition, becoming educated on client transitioning and how to address those skin concerns, as well as modifying one’s mindset to revising the service menu to attract a wider and more diverse clientele will be beneficial. 

Technician, educator, mentor, and business owner, Mary Nielsen has been at the forefront in medical aesthetics since its infancy in the early 1990s. She is an Oregon-certified advanced aesthetician and a licensed aesthetics instructor. She serves as vice chair of the Oregon Board of Certified Advanced Estheticians. She is the author of several aesthetics books, including four chapters in the latest “Milady’s Esthetics” textbook. 

Professionals may have wondered about the effects menopause has on skin. They have all worked with clients who have relatively good skin and seem to be aging graciously, then suddenly skin begins to exhibit increased dryness, loss of tone, breakouts, and other conditions in a seemingly short amount of time. What exactly is happening inside the body to bring on these changes? 

Karen Asquith is recognized as an honored member of the Stanford International “Who’s Who” of business executive professionals. Currently, she is the national director of education for G.M. Collin Skin Care, based in Montreal, Canada and in Plattsburgh, New York, where she provides skin care training programs and guidance for an international staff of 140. For the past decade, Asquith has consistently been featured as a guest lecturer at skin care industry forums, presenting cutting-edge skin care protocols and topics throughout North America.  

More and more men are regularly treating their skin both at home and in spas. For many professionals, male clients may be some of their most loyal clients. But when looking at the reality of the state of cisgendered men’s skin care, it is by no means as normalized in the mainstream markets as experts have long been predicting. Why is this the case? Why is it rare for cisgendered men to place value in properly caring for their skin with consistent morning and night skin care routines? 

Michael McGuire is the CEO of GM Revolution. With a background in mechanical engineering, entrepreneurship, and growing up in the skin care industry, McGuire is on a mission to normalize men taking care of the health of their skin. GM Revolution is introducing men to the concept of skin health while empowering them to be positive agents of change in their communities. GM Revolution wants to shape the future of men’s skin care.  

Skin cancer is a growing problem internationally. The incidence of melanoma has increased by 4% to 6% annually in fair-skinned populations in North America, Northern Europe, Australia, and New Zealand.1 One in 50 Americans develop skin cancer, and melanoma skin cancer kills one American every hour – that is almost 10,000 people per year.2 During the last 30 years, the incidence of squamous cell carcinomas (SCC) has been rising 3% to 10% per year whereas the basal cell carcinoma (BCC) incidence rate has risen between 20% and 80% in the United States.3 

Aestheticians, massage therapists, hairdressers, and beauticians regularly observe skin of clients, and therefore, any skin therapist plays an important part in the diagnosis and referral of skin cancers. Aestheticians professionals see clients, especially women, more often than dermatologists or family physicians, which means that they play an important role in early skin cancer detection, thereby saving some lives.4  

Any cancer is an overgrowth of cells, and skin cancer is no different. Cellular abnormalities are caused in skin’s outer layer, the epidermis, by ultraviolet rays that trigger genetic mutations and cause basal, squamous, and melanoma skin cancers in skin.  

Dr. Sharad P. Paul is a skin cancer specialist, skin care formulator, and medical doctor. He is known for one of the largest series of skin patients worldwide. In 2015, he received the Ko Awatea Global Award for “improving skin cancer management, education, and patient-centered care internationally.” TIME magazine called him an “Open Heart(ed) Surgeon.” The New Zealand Medical Association described him as “one of the most inspiring, intelligent, and compassionate men [one is] likely to meet.” He has authored best-selling books like “The Genetics of Health,” “Skin, a Biography,” and several medical textbooks. He is the founder of Healthy Skin Lab and recently launched Skin by Dr. Sharad, featuring No-ToxÒ technology, in the United States. 

Over the last several years, sheet masks have gained popularity in both professional treatments and home usage. The increase in popularity has led to an abundance of sheet masks being rapidly produced to increase product and service offerings.  

In the world of sheet masks, many options are available, but there exists a wide variance in the quality of the masks depending on the technology, structure, production, and ingredients. To understand these variances, it is essential to understand the different types.  

 Sheet masks provide more tools to give the usual skin care routine a boost. They are easy to utilize, results are visible immediately after removal, and they are generally inexpensive. Technological advances in the production of sheet masks are rapidly changing to provide the most advanced result-driven treatments. 

Susan Wade joined Viktoria De’Ann in 2015 as the director of education and sales after working in the health and education industry for over 30 years. She holds a Masters in Higher Education, is a licensed aesthetician and is currently completing her license in functional medicine. Wade taught Kinesiology courses for 12 years at Boise State University, along with owning and operating a sports training business working closely with physicians, physical therapists, faculty members, and athletes. Her passion lies in learning about the complexities of physiology, nutrition, and cellular functions coupled with peptide science, and she enjoys sharing her knowledge in a simple and applicable format.