As a practitioner in the beauty industry for a decade, I believe I have experienced every high and low one could encounter. I have had overflowing appointment books and spent…

Improving Your Retail Environment

Written by Catherine Atzen
Shelves filled with products attract buyers. Clients want to touch and are generally curious about new products and services. In department stores, retail chains and drug stores shelves are filled…
When establishing relationships with your clients, it is important that they feel comfortable prior to receiving a treatment. In order to make a lasting impression, there are many things to…
Successfully running and operating a small business in today’s dynamic world of beauty brands and outlets is no simple feat. Salon owners are tasked with doing it all. Running the…

Money Making Marketing

Written by Lora Condon
Marketing is a term that is thrown around all the time in seminars, lectures, trade magazines, and online advertisements. We all know we need it; we all know it works,…
The U.S. Food and Drug Administration (FDA) divides skin care products into two distinct categories: pharmaceutical and cosmetic. The aesthetics world divides skin care further yet, into a few more…

Motivating Employees

Written by Melinda Minton
Keeping employees happy and productive is no easy task. They may currently be dealing with personal issues or simply just having a bad day. However, a spa is a sacred…
  Inspired by the mystical healing power of this nearly transparent stone, representing inner growth and strength and which has been used by healers for generations, the 13,000-square-foot Moonstone Spa…

Keeping Calm in Sticky Situations

Written by Shelley Hess
When practicing professionalism in the spa, it is particularly important to remember that negative comments relayed by your staff and/or co-workers can potentially ruin your personal and professional relationship with…

Everything Retail How to Plan, Buy & Market

Written by Bella Schneider, P.M.E
When it comes to buying products, think strategically. I bring a new product onboard when I find a hole in my arsenal or when I need particular ingredients to deliver…
Walk into work, place away your belongings, look at your books to see the upcoming appointments and clients for the day and then start prepping your room – another day…
Use the Four Basics in New Ways to Build a Powerhouse Bottom Line. It is a brand new year – the perfect time to re-energize your skin care business for…
The Spa at Whitefish Lake is located on the shores of Whitefish Lake in beautiful Whitefish, Mont. Nestled on the ground level of the Lodge at Whitefish Lake, the spa…

Your Spa Going Green

Written by Amra Lear
It’s not easy being green; having to spend each day the color of the leaves... When I think it might be nicer being red or yellow or gold or something…
You hear about the importance of diversification all the time – businesses must diversify their product offerings; investors must diversify their holdings; job applicants must diversify their skill set, and…
Our feet are the literal foundation to our bodies. They are the reason we can stand upright and achieve various tasks such as walking, running, skipping, dancing and jumping. Throughout…
Skin Care Institute of Tulsa is proud to be Oklahoma’s first medical spa. Established in 1999, Skin Care Institute balances a blend of science and aesthetics to provide the finest…

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Featured Company

  • CBI Laboratories, Inc.CBI Laboratories, Inc.Description: Since 1982, CBI's Laboratories has been well known for its consumer market research which defines our client's custom product's personality. The professionalism of our entire research, production and management staff coupled with our strateg ...

Business

AIA Featured School

  • Christine Valmy International School of Esthetics & CosmetologyChristine Valmy International School of...Description: Christine Valmy International School of Esthetics & Cosmetology offers a quality education in the beauty industry, based on the teachings of the Founder of Esthetics in the United States—Ms. Christine Valmy. Ms. Valmy opened her very first school ...