No one would ever say the most glamorous part about working in a spa is sanitation, but lack of it is the number one reason a client will leave the establishment. Properly sterilizing implements and having a clean work area is one of the critical components that separate licensed and unlicensed businesses, as well as successful from failing businesses.
The quality of staff training and customer service is vital to your operations. This is supported by specific procedures and guidelines outlined in a “how-to run my business” manual. Writing and revising your spa/salon operations manual is also a great way to review your goals and staff expectations. A manual is more useful for the success of your business than you may think it is.…
Sanitation and infection control are some of the first things we learn in beauty school, and for good reason! It is crucial to have an understanding of the different kinds of infections you may come across, in order to protect yourself and the client. Clients rely on our knowledge and professionalism and trust us with their health, so we must abide by the law by…

The Importance of Continuing Education in Aesthetics

Written by Linda Gulla, founder of the International Institute for the Advancement of Aesthetic Medicine
When young aestheticians start out in their new journey, the opportunities are endless as to the direction of their career. At first, newly licensed aestheticians are eager to begin their careers and experience the fulfillment of her learning. As their careers progress over time, these aestheticians will discover what they love most about their field and may choose to pursue extensive schooling in one aspect…
Spa Alexis at Biggest Loser Resort Niagara is 2,100 square feet with six treatment rooms. Three of the rooms are used solely for bodywork, including massage, facials, acupuncture, chiropractic, emotional release, and so on. Then we have a manicure/pedicure room and a hair room. Our relaxation room transforms into a detoxification room at night. We use the background of this peaceful room to help restore…
When asked to write this article, I requested permission to speak from a personal point of view, not only because as a makeup artist being all-inclusive resonates deeply with me, but because I have personally experienced distinct changes in my perception about the subject matter — which is at the very core of my existence as a professional. The topic is offering makeup in the…
Regularly scheduled staff meetings with employees in the workplace can be one of the most powerful business tools. When managed effectively, staff meetings will build trust, increase productivity, build moral, provoke new ideas, and resolve open issues. However, most meetings fall short when it comes to these goals. Oftentimes staff members feel meetings are a waste of time. When they are not engaged, they spend…
Start talking about brand marketing and even successful and seasoned entrepreneurs will start talking about logos, advertising, shelf-talkers, public relations stunts and social media activations. But your spa brand is much much more than your media mix – I would go so far as to say that your brand is the very essence of your spa. It is found in the beverages you serve, the…
Every business comes with its challenges. Owning a spa is no different. Your selection of staff, policies and services offered all impact your clientele and reputation. However, there are important decisions that affect all of these and more. The products you choose to use in the treatment room and offer for retail purchase will shape your business, as well as influence your bottom line. Owners…

Simple Steps to a Booming Business

Written by David S. Goldstein
Aestheticians are well trained in ways to help their clients achieve healthy, beautiful skin. Having gone through aesthetic-specific schooling to become well versed in their discipline of choice, aestheticians have the knowledge to help their clients obtain the results they desire. However, aestheticians frequently struggle with the business side of their practices. Many simply do not feel equipped to run a business due to the…
“Grace” and “etiquette” may sound like old-fashioned words, but we need them today more than ever. Etiquette in the modern sense is not about selecting the proper fork for the salad at a formal banquet. It is about graciousness, including finding grace in difficult moments. Every service industry, especially spa and salon businesses, flourishes when we use our energies in a gracious way.
As an aesthetician and skin care business owner, here is what I know for sure: to create and sustain a successful skin care business, we need to stay up with the ever growing and changing aesthetic equipment technology. Today’s clients are savvy and results-oriented. There is so much information readily available to them through the Internet. They investigate technologies and want to know that we…

Modalities: Marketing and Beyond

Written by Aliesh Pierce, L.E.
The spa industry is an ever-changing entity. The International Spa Association reports estimates that there were 160 million spa visits in 2012 and reports year-end revenue of $14 billion. A large percentage of that revenue is due to increasing interest in rejuvenating treatments. There are various rejuvenating treatment modalities available for use by aestheticians. In fact, there are so many options that aestheticians may have…
People have an intrinsic desire to look great and have a perfect complexion. This is what has made our industry flourish. When a fellow aesthetician or staff member tells me that they dislike retailing because they “do not want to feel pushy” or “do not know the product,” I am led to believe that they do not want the best results for their clientele. From…

Innovative Client Consultations: The Key to Client Retention

Written by Courtney Griffin Freeman, L.E.
Your goal: to capture your client, to inspire them to embrace your words and treatment protocols by truly laying out a plan of action that is different, unique and exciting! You want to wow your clients and reel them in with your knowledge, skill, and gusto. By creating the ultimate client consultation experience, you will gain a new perspective in your treatment plans, but also…
Who is your target market? Moms and daughters? Business workers on a lunch break? Athletic club members? Everyone in your community? Think broadly about your market. How can you expand it and keep current clients coming back? Education. Regardless of whether you are treating men, women, teenagers or seniors, when you educate, you earn your customer’s loyalty and bottom lines are boosted. A loyal clientele…
As a practitioner in the beauty industry for a decade, I believe I have experienced every high and low one could encounter. I have had overflowing appointment books and spent countless hours waiting for the phone to ring. I have worked on commissions, for hourly wages, and as an independent contractor. I have made many clients laugh and I have made a few cry. I…

Improving Your Retail Environment

Written by Catherine Atzen
Shelves filled with products attract buyers. Clients want to touch and are generally curious about new products and services. In department stores, retail chains and drug stores shelves are filled with products; the stores carry full lines and stock at least three products of each SKU. Those stores signal to buyers that they are in the business of selling products. Similarly, spas who carry significant…
When establishing relationships with your clients, it is important that they feel comfortable prior to receiving a treatment. In order to make a lasting impression, there are many things to take into account that will benefit, or hinder, the client’s overall experience. The client’s comfort level may be the determining factor in whether or not they return to your spa to receive another treatment. From…
Successfully running and operating a small business in today’s dynamic world of beauty brands and outlets is no simple feat. Salon owners are tasked with doing it all. Running the day-to-day operations, dealing with staffing issues like turnover, marketing the business, and staying ahead of the latest technologies/techniques to keep your customers looking and feeling their best can be hectic. As a successful salon owner…

Money Making Marketing

Written by Lora Condon
Marketing is a term that is thrown around all the time in seminars, lectures, trade magazines, and online advertisements. We all know we need it; we all know it works, but what does it really consist of and how does it differ from advertising? I like to think of “marketing” as a verb or action and “advertising” as a noun with no action. When you…

Featured Company

  • Professional Program Insurance Brokerage / PPIB CorpProfessional Program Insurance Brokerage / PPIB...Description: The medical spa industry has been enjoying an explosive growth in both popularity and the number of spas now in operation. This huge growth has led medical spas to now seek insurance for their service needs. Taking into consideration the many services t ...

Business

  • The Sum of the Parts = You
    The Sum of the Parts = You The more you know about patient care, business, the arts, or just life in general;…
  • If I Could Choose...
    Most aestheticians love their job; they live, breath, and constantly discuss their work. Their vacations…
  • Boost Your Income
    Pursuing the right marketing strategies is critical to the financial success of your spa or…

AIA Featured School

  • Aesthetic Science InstituteAesthetic Science InstituteDescription: All About Where You're Going! The mission of the Aesthetic Science Institute is to provide an exciting and challenging learning experience that stimulates professionalism, passion and motivation for future licensed estheticians. Prepare yourself for a ...