10 Things About…Homecare Routines

Written by Ashley Stowers
Succeeding as an aesthetician takes hard work. It starts with getting the client in, servicing them, and then recommending a solid homecare routine that will continue the work put in throughout their treatments. Homecare routines are crucial for the client’s long-term results, for an aesthetician’s books, and for successful retailing – which can make a huge impact on income. Yet, making product recommendations for clients…
When I started my blog in 2009, my intention was to educate others on how best to care for their skin by separating facts from fiction. What was revealed to me over time was how many aestheticians from around the globe have used my information as continuing education in their own aesthetics practices. Along with other posts I have written exclusively for aestheticians, here are…
Learning how to immediately identify a new client’s personality type can gain professionals a lifetime customer by anticipating their needs and exceeding their expectations. There are a plethora of places where potential clients can receive facials or other spa services, but they will repeatedly return if a professional gives them an experience that wows them. Building a rapport with clients and understanding their skin care…

Beauty and Wellness is in their Blood: Incorporating IV Lounges

Written by Cheryl Whitman, founder and CEO of Beautiful Forever Aesthetic Business Consulting
Private IV clinics, specializing in treating hangovers, jetlag, and dehydration, are popping up more and more. An IV is a solution which is infused directly into the bloodstream of a patient through a hollow needle inserted in the arm. An IV can be used to rehydrate the body, deliver vitamins and nutrients directly into the blood stream – bypassing the digestive tract – or as…
Located in Bingham Farms, Michigan, FACE Skincare~Medical~Wellness is a state-of-the-art, award-winning rejuvenation destination that has been operating for over 14 years. The skin and wellness clinic is one of the most extensive, integrative beauty and wellness clinics in the country with advanced technologies and techniques that create beauty from the inside out. Founded in 2004 by Holly Cutler, “America’s Skin Saint” and celebrity aesthetician, and…
The chemistry for understanding delivery pathways for the application of topical skin care products is found in the pharmaceutical industry. Cosmetic chemistry follows this model when compounding for transdermal application of a product. Drugs (pharmaceutics) and cosmetics have similar routes for transdermal delivery. It is essential for professionals to have an understanding of the physiology of the skin and how a formulation enters the epidermis.
“You will never change your life until you change something you do daily. The secret of your success is found in your daily routine.” Rishika Jain This well-known quote applies to diet, exercise, and success, as well as the health of skin. The secret to clear, glowing skin lies, not simply in the products used, but in the routine with which they are used. A…
Shuffling kids to and from gymnastics, tackling mountains of laundry, preparing Pinterest-worthy birthday parties, and conquering the world one piano recital at a time – it is no secret that mothers carry a great deal of stress and often put their own wellness and skin care at the bottom of their priorities list. Mother’s Day is the perfect time for spas to celebrate and spoil…

Price Does Matter

Written by Holly Cutler
The aesthetic industry is a multibillion dollar industry that continues to grow as the ever-increasing demand for self-perfection continues to rise. Social media has led to a more self-focused society and cameras and videos now show imperfections that people may have not seen before. Camera filters show the potential for people to look airbrushed and perfect, leading them to want that look in real life.…

Legally Beautified: Understanding Medical Spa Regulations

Written by Erin Lucie, DNP, APRN, FNP-C
Each of the 50 states has their own medical practice act that dictates the “who and how” of a medical spa. It can be confusing and hard to consistently comply with these regulations, but it is worth it for a medical spa owner and employee to be ahead of the game and stay abreast of the rules and regulations. The boards that skin care professionals…
The value of the global anti-aging market is expected to reach $331 billion by 2021 and, according to Reuters, the industry saw a two percent year-over-year growth in the number of cosmetic procedures performed in the United States in 2017. Needless to say, the aesthetic marketplace is booming. It is also known that the industry has never been more competitive. Fueled by the whiplash effect…
Spring is the season that celebrates life, growth, and new beginnings. It is the perfect time of year for professionals to check in on their yearly goals, spa strategies, and client acquisition and retention efforts to ensure their spa is anything but garden-variety.
Udånder is a Scandinavian-style spa that incorporates steam, sauna, massage, facials, and bath and foot soaks. They are in their third year of business and have grown every year since opening, widening their reach to promote self-care in their community. Self-care has been on the rise, and Udånder feels grateful to be able to offer this type of spa and service in Oklahoma City, Oklahoma.…
by Mara Shorr, B.S., CAC II-XII and Jay A. Shorr, B.A., MBM-C, CAC I-XII When most skin care professionals first opened their spas, they were probably in one of two situations: everything was shiny, new, and top-of-the-line, or they made due with what they had on a limited budget. Years later, most spas are ready for an upgrade that will make it look modern again,…
Do: Keep in contact with clients. Use time-specific coupons and rebooking discounts to inspire return visits. Use thank you cards and promotion updates to maintain connections with new and returning customers. Don't: Overdo it. A barrage of e-mails can deter clients from opening them. Aim for no more than once a week, but no less than once a month when it comes to e-mail frequency.
Tradeshows are a one-stop shop for exploring the skin care industry, connecting with other professionals, and learning! Tradeshows are an amazing opportunity to acquire all sorts of tools to grow and advance in the industry. There are tradeshows in just about every region. There are many franchises that offer shows throughout the country, bringing top brands, qualified educators, and dynamic speakers together under one roof.…

10 Things about Product Labels

Written by Beth Kenerson, managing director of the Esthetician Success Lab™
Cosmetic labeling can be a dimly lit rabbit hole of ifs, ands, and buts, particularly if skin care professionals are getting better acquainted with ingredients, product formulation, and regulatory language. In addition to the actual words on the label, there is a laundry list of ‘back of the house’ requirements to be taken into consideration long before the product takes its place on the spa’s…

Create an Express Bar Experience for Teens

Written by Lydia Sarfati, President and founder of Repêchage
Teenagers have always been bombarded by peer and academic pressure, but new research is finding that teenagers are having even more difficulties than in the past. One study found that high school students in the 2010s reported more difficulties, such as trouble sleeping, thinking, and remembering and shortness of breath; they were also twice as likely to have seen a professional for mental health concerns…
Anyone with modest experience setting and pursuing goals can confirm that unexpected obstacles are part of the process. These obstacles often represent delays, detours, forks in the road, or even a potential dead end to the pursuit of goals. An established set of priorities allow professionals to maneuver past these obstacles and minimize distractions.
Red Mountain Resort’s Sagestone Spa & Salon showcases a finely-tuned therapy menu that provides rejuvenation and restoration. Through the continued development of new experiences and treatments, Red Mountain, with Sagestone Spa, is frequently recognized as a go-to resort for adventure, fitness, and wellness in the Southwest.

Understanding Spa Product Labels

Written by Heather Kreider, L.E., R.N.
Spa product labels need to be more than just pretty; they also need to comply with regulations, specifically those set forth by the Federal Food, Drug, and Cosmetic Act (FD&C Act) and the Fair Packaging and Labeling Act (FPLA). The Federal Drug Administration (FDA) enforces these laws, and since it considers all bath, body, and skin care products “cosmetics” (products created to cleanse or beautify),…

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