Well, it’s official. You’ve spent your entire day at the state board, you’ve taken and passed the written and practical exams, and, now, you’re licensed. You’ve got your esthie bestie on speed dial and your mom has been blowing up your cell phone – and, during the drive home, reality sets in: now what? With no more test taking, review questions, endless mounds of flash…

What to Know When Buying or Leasing A New Office Space

Written by Mara Shorr, BS, CAC II – XIV and Jay A. Shorr, BA, MBM-C, CAC I - XIV
Opening a new office is an incredibly exciting time! You’re going out on your own, hanging up your sign, hiring a team, and seeing clients on your terms. There is a lot to think about and so many items to purchase to make your space complete. However, when it comes to buying or leasing a new office space, there is plenty of room to negotiate…
Whether you are a newly licensed aesthetician or have been in practice for some time, you may be one of the many skin care professionals whose dream is to run an independent business. Think of the benefits that would follow: no boss, a flexible schedule, full creative freedom, and earning more money than as an employee. Who would not want this? Before jumping into an…

Round 1: Visualizing Victory

Written by Delilah Matos
Visualizing success can easily be viewed with skepticism. However, keep in mind that for generations, it has been a common practice among athletes, entertainers, and entrepreneurs. Many have been using visualization as a way to reach their goals. As a successful skin care entrepreneur, these same principles are no different. To tackle round one towards the first steps of success, professionals must visualize victory. In…

Relax Clients, Not Standards

Written by Susan Preston
A spa should be a relaxing place for all clients. Women and men enjoy being pampered and taking a break from stress. As life becomes more hectic, the role of the skin care professional is to provide a haven where people can slow down for a short period and be the center of attention. To give clients the best experience, professionals should not become relaxed…
“If you fail to plan, you plan to fail” is a well- known quote that applies to almost any situation in life, but it is especially true in business. If you’re going to succeed in business, you’ll need money – a lot at first (startup capital) and, then, you’ll need a steady stream of money flowing in on a regular basis (cash flow). To make…
Award-winning Forbes Travel Guide Four Star SpaHalekulani in Hawaii features authentic and traditional Polynesian therapeutic rituals, along with a new Embracing the East menu. SpaHalekulani is committed to health and well-being with monthly Living Well Lectures conducted by a resident lifestyle coach. Topics range from eating well to aromatherapy to living mindfully. SpaHalekulani is also committed to sustainability, reducing its carbon footprint and promoting eco-friendly…
When staff members can tell customers a story about their first-hand experience with a product, they will be more confident in selling it. Two decades ago, before the modern internet and mass retailing took over the beauty and skin care world, spas derived a large portion of their revenue from retail sales. As competition emerged, retail sales in spas have declined. This decline, coupled with…
Countless men and women become successful in the beauty and skin care industry. In fact, there is a huge membership in the $100,000 club. But, there is a catch. If you want to be in the $100,000 club, you need to engage in your career and not just endure a job in the beauty industry. Successful beauty business women and men engage and step outside…
The successful spa or skin care salon cannot afford to allow reachable income to slip by throughout the day. Every effort must be made to maximize productivity, without harming service quality or the client’s experience. Fear of the latter makes many business owners and their employees reluctant to act in any way that might evoke a negative response from customers, even when the chances of…
What is gender bias? Gender bias is prejudice shown against a person because of their gender. Recently, gender has become a heightened topic. When googled, “gender bias” results in over 154,000,000 results. Often, the links relate to gender bias in the workplace. Many of these articles involve cases in which females are paid less than their male coworkers and are passed over for promotions. However,…
The Greenbrier Spa has been a destination since 1778, with visitors from around the region coming to “take the waters” of the curative natural springs. Today, guests still enjoy the benefits of the rich mineral waters, for which the area is famous, in the resort’s 40,000 square foot spa facility. The Greenbrier Mineral Spa contains 42 treatment rooms, segregated relaxation pavilions, a sauna, steam rooms,…
In the heart of Minneapolis, Minnesota, reVamp Salon Spa has been touted as an oasis, featuring award-winning services that deliver nutrients needed for optimal health and vitality to hair, skin, and nails. On the main level is a salon full of hair artisans meticulously crafting works of art on the locks of local Minnesotans and globe trotters, alike. Those looking for an exquisite skin and…
Two things that set aestheticians apart from any department store salesperson or direct sales representative are training and use of client education. Yet, many do not use their expertise to their advantage when clients are in the treatment rooms. Perhaps it is the fear of “product pushing” that prevents some from sharing. However, the fact remains that if they are not purchasing products at the…
When it comes to spa improvement and taking the next steps for better business, many spa professionals struggle with knowing where to begin. Here are a few simple strategies that can help professionals build a solid reputation that results in client retention, referrals, rapid growth, and a healthy revenue potential. POSITIVE PRESENCE First and foremost, be enjoyable to be around, have fun, and be kind…
From crunchy leaves to crisp air, warm cider to brisk hayrides – there are so many things to love about fall! And, though the hype and heat of summer may have faded, spas can still welcome a steady traffic of clients during this change in seasons with a few autumnal tips.
There are many properties of skin, including hydration, sebum content, elasticity, melanin content, and more, which need to be well understood to treat clients properly. Barrier function of the skin is one of the most important properties to understand. Skin hydration and redness (or inflammation) is often dependent on healthy skin barrier function. Here are 10 things to know about skin barrier function. What is…
Mission statements have a bad rap. Many people consider them philosophical fluff that businesses add to their employee manuals and marketing literature to put forth a memorable first impression. That is sad because a company’s mission should – and can – be so much more! MISSION STATEMENT DEFINED A mission statement is a formal statement of purpose that includes the intent and values of a…
The Elements Spa at the Clarion Hotel Stockholm, in Stockholm, Sweden, is perfect for combining a spa visit with a trip to the big city. The spa is more peaceful and quiet during the week and lively on the weekend. But, it is always welcoming and a great place to recharge. The spa has a lovely relaxation pool with an outdoor area offering stunning views.…
The skin care industry is certainly a crowded market and it can be tough for entrepreneurs to find their niche. On the other hand, it is rich with endless possibilities and generates billions of dollars each year. More and more women today are not afraid to speak up or start their own business and, now, more than ever, there are many more female role models…
Every licensed aesthetician, whether employed by a spa or managing a solo practice, will be confronted with the hard facts about career business. From marketing to banking, inventory control to customer service, and cost management to sales – all will likely require the skin care professional to learn much more than facial or waxing techniques. And while it is not necessary to be a business…

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  • Southeastern EstheticsSoutheastern EstheticsDescription: Welcome to Southeastern Esthetics Institute, a premier esthetics training institute located in the heart of South Carolina. SEEI is more than just an esthetics training program, we are a one of a kind esthetics school that offers an intimate setting and ...