Marketing has changed... big time! If you are still marketing the same way you did a decade ago, it is time to launch yourself into the modern-day marketing zone. In…
The quickest way to build a successful business is through retention and referral. “It costs six to seven times more to acquire a new customer than to retain an existing…

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Throughout this series, we have discussed developing the principles of empowerment and leadership. Planning, prioritizing, organizing, applying initiative and overcoming obstacles all empower us, bring us closer to our goals,…

Reading Your Clients: Fingernails

Written by Jenny Farrand
It has been said that outer beauty is a reflection of our inner health. Our fingernails are an outward display of our inner world, often showing health conditions, dietary issues…
In a society that seeks an instant fountain of youth in a pot, ingredient or treatment, an essential role for the aesthetician is to be able to understand and choose…

Are you Covered?

Written by Susan Etter
Let us take a look at this scenario: you have decided to get laser hair removal. You first visit Spa A, which promises to give you six treatments – all…
How often do you find yourself thinking, “Where did the day go?” Since I find myself saying it on a regular basis, I decided to take a closer look at…
Obstacles await us in many forms. They test our will as well as our resources. They separate the wanton from the determined. Obstacles expose the easily frustrated and undisciplined. They…
Oftentimes, a person’s smile is the first thing that draws attention. Whether a smile is effortless or genuine, it can attract more than admiring looks. It can also portray personality…
It is time to consider adding a valuable new skin care service for your aesthetics clientele with specialized treatments featuring low level laser therapy (LLLT). This clinically proven and effective…

In the Work Place How to Deal with Emotionally Charged Situations

Written by Christine Pemberton, marketing and sales director for Skin 2 SkinTM Care
In the work place, each individual has their own objectives, opinions, skill-sets, roles, responsibilities and deadlines to deal with. These factors coupled with outside influences and pressures, can manifest into…
Red Mountain Resort in St. George, Utah has wellness in its DNA. Voted “#1 Destination Spa” by Travel & Leisure World’s Best Awards 2012 Reader’s Survey, Red Mountain is situated…

Skin Care Myth: It is normal to break out after having a facial.

Written by Christine Schrammek-Drusio, owner and CEO of Dr. med. Christine Schrammek Kosmetik
Facts: True Breakouts and increased impurities only appear if a facial is not done properly. During a facial, if the skin care professional squeezes too strong it can cause wound fluid…

Equipping the Aesthetic Room

Written by Jodi Nightingale-Bennett
Aproperly equipped treatment room is essential to delivering professional aesthetic services. A facial table/chair, magnifying lamp and  basic steamer are most likely on the top of your list for equipping…

Initiative

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So, here we are. We have had in-depth discussions about motivation, goals, priorities, plans and organizing. But, we already have experience with time management. We have all been using schedules…
When I was a child, I had an old fashioned doctor who would always ask me to stick my tongue out and say AH. I never wondered why and, like…

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  • Christine Valmy International School For Esthetics, Skin Care & MakeupChristine Valmy International School...Description: Christine Valmy International School for Esthetics, Skin Care & Makeup offers a quality education in the beauty industry, based on the teachings of the Founder of Esthetics in the United States—Ms. Christine Valmy. Ms. Valmy opened her very first sc ...