It is the little things in life that make us happy – and a lot of little things can mean a lot of extra money for your spa! Think about it, airlines and credit card companies have been using add-ons and upgrades to bring in extra bucks for years. Consumers think they have just saved themselves a ton of money on great airline tickets, so…
The Guerlain Spa in the Towers of the Waldorf Astoria New York is the destination for skin care and massage treatments in New York City, providing an unrivaled luxurious and personalized spa experience in the heart of midtown. The spa presents a French-inspired oasis, complete with a rose-adorned lounge area and sweeping views of Park Avenue. A rarity in the spa industry, each treatment suite…
Continuing education is a vital part of career growth in the aesthetic industry as well as the growth of every spa business. Educational classes are now being offered online, making it easier than ever to continue learning on your own schedule. You can even use your smartphone to access many online offerings! Countless companies are offering continuing education online as an innovative, educational program with…
Continuing education is often thought of as the minimum hours required by a state in order to maintain an aesthetics’ license. While this is a great way to keep up on the latest trends and technologies, some states do not require continuing education hours and the term can mean so much more. Whether or not your state requires continuing education hours, continual self-development is imperative…

Add-ons in the Treatment Room

Written by Catherine Atzen, MBA, CIDESCO
Integrating add-on treatments in your services is a popular and undeniable need for skin care professionals. For the purpose of this article, we will concentrate on facial treatment add-ons. This analysis could easily be applied to body treatments and other services.I am often asked: is it better to include all steps of a service into a facial, use an upscale product line, and charge a…

Beat the Clock With Time Management Tips

Written by Lauren Balukonis
We are all familiar with the popular saying that time is money and as a business owner, time is undoubtedly the most valuable asset. Business owners in the spa industry, in particular, often find themselves stretched thin for time as they tackle multiple roles and work excessive hours to remain competitive and profitable. This constant feeling of not having enough time can be draining, stressful,…

The Business Behind the Beauty

Written by Jeanette Owens
The business behind the beauty is not always as pretty as it seems. Countless hours and dollars are spent preparing the tranquil spa atmosphere that allows clients to relax, rewind, and rejuvenate themselves the moment they enter through the doors.
The word “arany” is derived from Hungarian, meaning “gold.” Dealing with gold has always been marked by strong emotions. Until today its beauty, rarity, and immortality bear an irresistible attraction to people.
No one would ever say the most glamorous part about working in a spa is sanitation, but lack of it is the number one reason a client will leave the establishment. Properly sterilizing implements and having a clean work area is one of the critical components that separate licensed and unlicensed businesses, as well as successful from failing businesses.
The quality of staff training and customer service is vital to your operations. This is supported by specific procedures and guidelines outlined in a “how-to run my business” manual. Writing and revising your spa/salon operations manual is also a great way to review your goals and staff expectations. A manual is more useful for the success of your business than you may think it is.…
Sanitation and infection control are some of the first things we learn in beauty school, and for good reason! It is crucial to have an understanding of the different kinds of infections you may come across, in order to protect yourself and the client. Clients rely on our knowledge and professionalism and trust us with their health, so we must abide by the law by…

The Importance of Continuing Education in Aesthetics

Written by Linda Gulla, founder of the International Institute for the Advancement of Aesthetic Medicine
When young aestheticians start out in their new journey, the opportunities are endless as to the direction of their career. At first, newly licensed aestheticians are eager to begin their careers and experience the fulfillment of her learning. As their careers progress over time, these aestheticians will discover what they love most about their field and may choose to pursue extensive schooling in one aspect…
Spa Alexis at Biggest Loser Resort Niagara is 2,100 square feet with six treatment rooms. Three of the rooms are used solely for bodywork, including massage, facials, acupuncture, chiropractic, emotional release, and so on. Then we have a manicure/pedicure room and a hair room. Our relaxation room transforms into a detoxification room at night. We use the background of this peaceful room to help restore…
When asked to write this article, I requested permission to speak from a personal point of view, not only because as a makeup artist being all-inclusive resonates deeply with me, but because I have personally experienced distinct changes in my perception about the subject matter — which is at the very core of my existence as a professional. The topic is offering makeup in the…
Regularly scheduled staff meetings with employees in the workplace can be one of the most powerful business tools. When managed effectively, staff meetings will build trust, increase productivity, build moral, provoke new ideas, and resolve open issues. However, most meetings fall short when it comes to these goals. Oftentimes staff members feel meetings are a waste of time. When they are not engaged, they spend…
Start talking about brand marketing and even successful and seasoned entrepreneurs will start talking about logos, advertising, shelf-talkers, public relations stunts and social media activations. But your spa brand is much much more than your media mix – I would go so far as to say that your brand is the very essence of your spa. It is found in the beverages you serve, the…
Every business comes with its challenges. Owning a spa is no different. Your selection of staff, policies and services offered all impact your clientele and reputation. However, there are important decisions that affect all of these and more. The products you choose to use in the treatment room and offer for retail purchase will shape your business, as well as influence your bottom line. Owners…

Simple Steps to a Booming Business

Written by David S. Goldstein
Aestheticians are well trained in ways to help their clients achieve healthy, beautiful skin. Having gone through aesthetic-specific schooling to become well versed in their discipline of choice, aestheticians have the knowledge to help their clients obtain the results they desire. However, aestheticians frequently struggle with the business side of their practices. Many simply do not feel equipped to run a business due to the…
“Grace” and “etiquette” may sound like old-fashioned words, but we need them today more than ever. Etiquette in the modern sense is not about selecting the proper fork for the salad at a formal banquet. It is about graciousness, including finding grace in difficult moments. Every service industry, especially spa and salon businesses, flourishes when we use our energies in a gracious way.
As an aesthetician and skin care business owner, here is what I know for sure: to create and sustain a successful skin care business, we need to stay up with the ever growing and changing aesthetic equipment technology. Today’s clients are savvy and results-oriented. There is so much information readily available to them through the Internet. They investigate technologies and want to know that we…

Modalities: Marketing and Beyond

Written by Aliesh Pierce, L.E.
The spa industry is an ever-changing entity. The International Spa Association reports estimates that there were 160 million spa visits in 2012 and reports year-end revenue of $14 billion. A large percentage of that revenue is due to increasing interest in rejuvenating treatments. There are various rejuvenating treatment modalities available for use by aestheticians. In fact, there are so many options that aestheticians may have…

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