Being a beauty business owner means a continuous cycle of attracting new clients. However, there could be some mistakes preventing them from bursting at the seams with new clients. Let’s explore six mistakes spa business owners make when attracting new clients.

THE SERIOUS SIX

1. No one knows the brand. Brand awareness is when potential and current clients start to become familiar with the qualities or image of a brand and their services and products. Establishing one’s brand in their market is key to attracting new clients. One way to build brand awareness is to increase a business’s social media presence. This can be done by making sure the business’s logo, photographs, and contact information are uploaded and consistent across all profiles. Also, make sure to post often on all social media channels. Another way to increase brand awareness is to increase one’s local presence in the current market by handing out flyers, business cards, and sending out marketing material to the nearby community.