With carved pumpkins, haunting music, and ghosts in the shadows, Halloween is quickly approaching. October is the perfect time to scare up some extra profits for any spa’s treat bag.
Get creative and put together treatment specials that play off all aspects of Halloween. For example, spiderwebs and spiders are an integral part of this holiday’s decorations, so promote spider vein treatments. Add a special Halloween ghost facial featuring a hydrating, antiaging mask. Put together combination treatments – a treat, not trick acne facial, which combines microdermabrasion, a pumpkin peel, and light treatment to bust acne. Don’t forget homecare kits with seasonally, themed skin care products. Package these in small trick or treat bags and put in a few fun-sized candies to top off the Halloween effect.
THEMES
Have some fun with the Halloween theme. Host a virtual Halloween event through Zoom or Facebook Live. An example of an activity for a virtual Halloween party is awarding gift certificates for best costume. Get staff involved. Take short videos and photographs of your staff inviting clients to come in for specials in costumes.
GET TO WORK
Host a webinar on how to apply Halloween makeup or skin treatments, include tips on antiaging skin care and acne treatments. Promote Halloween themed skin care specials. Engage in community support by hosting a trick or treat food drive in support of a local food pantry. Promote charitable donations of nonperishable food items in exchange for a discount on a treatment package. This is an excellent local PR opportunity, and it supports a good cause. Practitioners can create a press release and post it to their website.
MARKET
Promote the Halloween theme of the month across all marketing platforms. Consistent and strong branding across your website, social media, printed materials, radio and televisions ads, in-house decorations, so forth is great marketing and leads to a better return on investment.
Encourage staff involvement in all marketing efforts. Start a weekly, short video series. An engaged staff excels at customer service and is essential for client retention. Ask for and listen to staff suggestions on how to retain clients and how to reach new ones. Hold virtual events monthly.
Visit Spa Season next month for ideas on harvest and turkey day specials, as well as holiday promos.
Cheryl Whitman is founder and CEO of Beautiful Forever, an aesthetic business-consulting firm specializing in assisting physicians to identify and execute new business strategies aimed at improving their bottom line. A sought-after lecturer and the author of multiple books on MedSpa Practice Management, including Beautifully Profitable, Forever Profitable 6th edition, now available on Amazon; Ms. Whitman is also the founder of Beautiful Forever University, which offers educational programs to Medspa Practices. Contact Cheryl Whitman by email at: This email address is being protected from spambots. You need JavaScript enabled to view it. or by telephone at: 561-299-3909