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Flaunting Facial Features
By Ellie Malmin | September 19, 2016
A person's facial features can be their best asset. Many clients, however, are at a loss when it comes to the best way to flaunt their assets. Makeup artists look at the face as a canvas, taking control over each feature and transforming the face into ...
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How Facial Massage Can Benefit Clients and the Spa
By Jamina Metcalf, L.E., educator for Skin Fitness Therapy | October 18, 2016
Many schools and spas do not incorporate facial massage into their teachings or facial treatments. With numerous physical benefits, facial massage is, quite possibly, the most important aspect of any facial treatment. Blood CirculationAn ...
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Popular Makeup Trends for the Winter Season
By Lori Leib, creative director for Bodyography Professional Cosmetics | October 17, 2016
Much like the 2016 winter fashion trends, makeup is taking an even more artistic turn; individuality is being embraced and praised and off-the-wall colors and textures are adorning everything from tips to lips and eyes. The runways provided a wide array ...
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Almond Oil
By Jeremy | November 29, 2016
Grown in the wilderness of Brazil, the tree and bark of the bitter almond tree (Prunus amygdalus amara) was used for tanning, while the fruit and nut was used for cooking and frying. In those times, nuts were sorted out and the bitter ones were used for ...
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Fact or Fiction: UVB tanning beds are safe.
By Kelly Richardson, CEO and founder of B.Bronz Sunless | November 21, 2016
Most clients want a desirable golden glow and the quest to get one safely is never-ending. Questions continue to rise about the safety of tanning beds, specifically beds that only emit UVB rays. Most tanning beds emit UVA and UVB rays however, beds with ...
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The Healing Benefits of Aloe
By Sara Fulton | November 23, 2016
Six thousand years ago, aloe vera was so important that depictions of it were inscribed on the walls of tombs. Named the plant of immortality by the Egyptians, aloe vera, a member of the lily family, is a cactus plant with antibacterial, antiviral, and ...
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Snail Mucus
By Bella Schneider | November 23, 2016
In the never-ending quest for the fountain of youth, there seems to be no boundaries when it comes to sussing out the strangest, most bizarre, and slimiest of elements. One of the most interesting and trendy ingredients to surface in the name of beauty ...
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Tools of the Trade: Makeup
By Shannon Esau | November 23, 2016
Trendsetters give insight on the makeup tools they recommend. Bella Schneider Beauty FounderBella Schneider"Get beautiful coverage with Beauty Balm, an all-encompassing product that covers, hydrates, and softens fine lines with moisturizing oils ...
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How do you convince clients to maintain a homecar
By Jeremy | November 23, 2016
"I tell them that if they do not keep up with their homecare regimen, it will completely undo everything we have been trying to accomplish in the treatment room. Not keeping up with their routine would be a waste of money and we would possibly need to ...
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MakeUp
By Lauren Balukonis, senior account executive at Behrman Communications | November 21, 2016
The first use of cosmetics dates back to the ancient Egyptians and their use of kohl. They painted this early makeup around their eyes not only to enhance appearance, but also to ward off the evil eye and dangerous spirits. Cleopatra was also said to ...
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Eyelash Extensions: The Mascara of the Future
By Sophy Merszei | November 21, 2016
When it comes to makeup, the key to successful retailing has always revolved around mascara. For generations, cosmetic surveys have revealed that the one and only beauty product women would not want to give up is mascara. If they have time to apply only ...
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Money Making Makeup Artists
By Amanda Strunk-Miller | November 29, 2016
The world of makeup seems larger than any other niche in the beauty industry. With so many makeup companies, products, Instagram feeds, blogs, video tutorials, and “experts” floating around the internet, it can seem overwhelming and, honestly, ...
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The Benefits of Rosewater
By Jeremy | November 30, 2016
Rosewater is created through steam distillation of rose petals and is often used in toners or facial spritzes. Rosewater has a high concentration of vitamins A and C and antioxidants that help to hydrate the skin. It is often recommended for clients with ...
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Until Next Year, California!
By Melissa Lawrence | September 20, 2016
Aesthetics International Association (AIA) is on the road again. That's right, it is tradeshow season! This time, we were warmly welcomed in sunny California at the International Congress of Esthetics & Spa, Long Beach. AIA has been a supporter of ICES ...
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The Nature of Aromatherapy
By Amra Lear L E | September 19, 2016
In 1910, while working in France at a family-owned cosmetic laboratory – mainly for the development of perfumes – French chemist and scholar, Rene-Maurice Gattefosse, received a third degree burn on his hand and forearm. Looking for the nearest cooling ...
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