MakeUp

Written by Lauren Balukonis, senior account executive at Behrman Communications

The first use of cosmetics dates back to the ancient Egyptians and their use of kohl. They painted this early makeup around their eyes not only to enhance appearance, but also to ward off the evil eye and dangerous spirits. Cleopatra was also said to have used a lip stain that got its hue from ground carmine beetles, while other women used a combination of clay and water to color their lips. The ancient Greeks and Romans also painted their faces with powders made of ground up minerals and stones.

This trend did not last, however. Makeup became less colorful as time went on. From the Middle Ages until the end of the 19th century, pale skin was deemed the ideal and women used arsenic, lead, mercury, and even leeches to give themselves the pale appearance that they desired.

At the dawn of the 20th century, lipsticks, mascaras, and nail polishes began to emerge. Portrait photography, affordable mirrors, and, most notably, motion pictures all played a role in the development and mainstream use of cosmetics. In 1914, Max Factor developed a greasepaint foundation that would not cake or crack, marking Factor's first major success in the cosmetic industry. Factor would go on to develop additional products, including lip gloss and eyebrow pencils. He also eventually popularized the word makeup. He began promoting his makeup to the public in the 1920s by making claims that consumers could look like their favorite movie stars.

Meanwhile, in 1915, T.L. Williams started the Maybelline Company after he discovered that his sister, Mabel, had developed an ingenious way to make eyelashes look striking.

Williams distilled Mabel's formula of petroleum jelly and coal dust into cake form and eventually found great success in selling it to the public. Other industry giants, including Revlon and Estée Lauder, surfaced around the same time. Persuasive marketing efforts and rapidly improved products sold women on makeup within a few short years and they have not looked back.

Login to post comments

community

Article search

PG Portals Listing

  • Candy Coat BeautyCandy Coat BeautyDescription: Candy Coat Beauty is yummy small batch Depilatory Waxes, Sugar Paste & Skincare Products for safe and effective hair removal. Made by an Aesthetician for Aestheticians who want the very best! Candy Coat Beauty was born out of the art of candy making ...

Sponsored Videos

There is nothing to show

SN Portals Listing

  • Advance EstheticAdvance EstheticDescription: Advance Esthetic is dedicated to providing you with the finest Spa and Salon Equipment to tailor a wide variety of your needs.We carry an extended selection of professional beauty equipment such as diamond dermabrasion, skin scrubers, radio frequen ...

Popular Press

  • 5 Ways to Exfoliate Skin
    5 Ways to Exfoliate Skin Exfoliation is an important process for maintaining healthy skin. Regularly using exfoliants removes dead skin cells from the epidermis. Exfoliation encourages rapid cell renewal, allowing for better product absorption into the skin. There are two major factors for choosing the…

EG Portals Listing

  • Borboleta BeautyBorboleta BeautyDescription:   ABOUT KIMBERLY JAYNES FOUNDER & OWNER OF BORBOLETA BEAUTY   In 2005, I attended Image Works Academy and graduated, but still  struggled to grow my clientele. That's when I discovered eyelash extensions. Not only did I have to ha ...

Popular Articles

  • MAKEUP BRUSHES and BRISTLES – Finally Explained
    MAKEUP BRUSHES and BRISTLES – Finally Explained Just as muralists wouldn’t use spotter brushes to create new works of art, skilled makeup artists know which brushes to use for specific parts of the face. But, is that all that matters? Hardly. The choice to use synthetic versus natural fibers could be just as important as using the right type of brushes.
    Read more...

Popular Blog