by Cat Tatman, Director of Marketing for gloProfessional
Make sure your clients are wearing the proper shade of foundation. During the warmer months, skin is typically a little darker; however as we move towards the cooler months complexions will get lighter, which means a slightly lighter shade of foundation is needed. This does not mean looking pale and pasty though, simply use bronzer and contour certain areas of the face for a natural glow. Apply the bronzer in the shape of a capital cursive “E” to each side of the face. These are areas where the sun naturally hits the face, by applying bronzer to these areas it will look natural and complement a lighter complexion.
Skin can also become dehydrated and look dull when the climate is cooler. Combat lack-luster skin by keeping it properly moisturized and by selecting makeup that will help skin look more vibrant. You may consider transitioning your client from a pressed base foundation that has a matte finish to a liquid foundation or loose base that offers a more satin or dewy finish. Additionally, cream blushes are great for cooler months to keep skin looking fresh; highlighters and shimmer bricks are great to create a brighter looking complexion.
Clients will also be in need of services and products to address their end-of-summer skin care issues such as hyperpigmentation. Offer specials on services such as brightening facials, peels like TCA’s or Jessner’s and that includes a complimentary skin care and makeover consultation. This makes it easy for your client to get their professional treatment, products, and makeup all in one stop!