What's your recipe for deciding appropriate service prices?

Written by Douglas Preston, L.E., president of Preston Beauty Professional
Many skin care professionals have a salon, spa, or private aesthetic practice and want to know the best way to price their services. Some professionals have checked the local competition to find the average rate for facials, massages, and other programs they plan on offering.
Pimples happen to the best of us. No matter how diligent clients are with their cleansing routine, every now and then a pore can become blocked and an uninvited guest takes up residence on the face.
Our offices at DERMASCOPE are full of that New Year’s buzz of activity. We are working diligently on the monthly issues of the magazine, the compilation of the 2016 Products and Education Guide, a redesign of DERMASCOPE.com, and the restructure of our editorial e-blasts. It is a lot to tackle, but we feel energized about the growth and direction of our brand.