Business

Login
Username

Password

Remember Me
/
Create an account

Name: (*)

Username: (*)

Password: (*)

Confirm Password: (*)

Email: (*)

Confirm email Address: (*)

Captcha: (*)

Fields marked with an asterisk (*) are required.

DERMASCOPE The authority on professional skin care

Must-Have Marketing Measures for Client Loyalty and Spa Success

Written by Erica Connor

In today's highly competitive spa industry, success is reliant upon effective marketing with a focus on the client experience. Improving market conditions continue to increase the number of skin care professionals and spas at an average annual rate of 5.5 percent. It is predicted that by 2019, there will be 1.3 million professionals.1 Regardless of whether the skin care professional works alone or owns a large…

Published in Marketing

Taking the Next Step: Planning a Solo Career in the Skin Care Profession

Written by Douglas Preston, L.E., president of The Inspired Esthetician

Many skin care professionals dream of starting and running their own private skin care spa. There are a number of assumptions that influence this big decision, including the presumed satisfaction of owning an independent business, having creative freedom, and fulfilling ambitions. However, it is important to push the pause button on this fantasy and take a deeper look at what it truly means to run…

Published in Continued Education

Sanctuary Spa

Written by Jeremy

Sanctuary Spa is a world unto itself with interior and exterior treatment spaces that keep one view constant: a rock sculpture of a praying monk shaped by Mother Nature on Camelback Mountain. With 12 treatment rooms, a Watsu immersion pool for hydrotherapy treatments, an indoor couples suite, a movement studio, a fitness center, five championship tennis courts, a 25-yard outdoor lap pool, and a spa…

Published in Spa Highlights

How to Market to Baby Boomers, Millennials, and Everyone In-Between

Written by Celeste Hilling

The new faces of beauty require fresh messaging and unique marketing methods. Millennials, Baby Boomers, and those who are multiethnic are some of the new faces skin care professionals are likely seeing in their spas. Knowing how to deliver a message that is customized to the unique skin care needs of today's consumers and keeps them coming back is a vital skill that professionals should…

Published in Marketing

Facelift for the Spa: How, Why, and When a Spa Should Be Rebranded

Written by Mara Shorr

by Mara Shorr, B.S., CAC II-XII and Jay A. Shorr, B.A., MBM-C, CAC I-XII When skin care professionals create their spa's image, they are often convinced that it could not possibly be more perfect. They agonize over every detail they can think of, usually convinced that they have perfected every inch of their brand. Often times, professionals end up realizing that as time passes, their…

Published in Marketing