Men's

Login
Username

Password

Remember Me
/
Create an account

Name: (*)

Username: (*)

Password: (*)

Confirm Password: (*)

Email: (*)

Confirm email Address: (*)

Captcha: (*)

Fields marked with an asterisk (*) are required.

DERMASCOPE The authority on professional skin care

The Modern Male

Written by Louis Silberman and Briana Cain, N.M.D.

From the gym to the grocery store, men are becoming more conscious of what they eat and how they take care of their bodies. This amplified awareness has also fueled a noticeable increase in the number of men heading to spas and physicians’ offices to further polish their appearances. The International Spa Association reports that nearly one-third of spa clients are now men. If you…

Published in Men's

Male Friendly Spa

Written by Dr. Guy Lewis

Men are showing up at spas in far greater numbers than they used to. The International Spa Association in Lexington, Ky., states that 29 percent of spa goers are now men. Though the association did not start compiling the data until 2004, industry experts believe the number was probably in the range of 8 percent to 10 percent a decade ago. There has also been…

Published in Men's

A Primer on Male Clients

Written by Ameann DeJohn

Most men are reasonably logical, simple, and benefit driven. Therefore, in a skin care product, they look for something with ease of use that feels good and produces results (benefits). Let me give you an example of an ideal product and description: category - after shave conditioner (not spoken of as moisturizer, by the way) - one that leaves the skin feeling soft and smooth,…

Published in Men's

Male Ego: Creating a Man Spa

Written by Denise R. Fuller

We’ve all heard it before: “Men – You can’t live with them and you can’t live without them.” In the spa industry, however, building a male clientele is a smart move that will lead to an increase in clients, services, and sales of retail products. The average national growth for spas offering men’s services is between 25 and 30 percent. Men are looking for better…

Published in Men's

Men at Work: The Industrial Man

Written by Patti Pugliese, L.E.

The notion of selling skin care to men was something that appealed to me when I started in the cosmetic business in the mid '80s. At that time, the industry marketing focus mostly came from the fragrance sector and seemed to indicate that every man wanted to be a cowboy. I'm glad we have moved on from that. Men's Skin Care, if we were to…

Published in Men's