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By Suki Kramer | October 18, 2016
The holidays are here and with them arrive an influx of party invitations; party clothes; delicious foods; and the stress of shopping, family, and expectations. For clients who want to look their best for the holiday season, professionals should encourage ...
By Alexandra J Zani | September 19, 2016
In a transient, fast-paced, technological, and diverse world, skin care professionals interact with numerous skin types and conditions that have multiple influences, including genetic traits, lifestyle, and current state of health. Professionals must ...
By Jeremy | September 21, 2016
Trendsetters give insight on the tools they recommend for body care. Skinprint® Founder and Chief ChemistRobert P. Manzo"Moringa Butter Moisturizing Lotion™ is a favorite creation coming from our new Proteomic All Natural Research Division at ...
By Rachelle Dupree, marketing and communications director for Vivoderm Natural Skincare | September 20, 2016
Herbology, which is also known as herbalism and herbal medicine, is the study and use of plants for medicinal purposes. Herbology and botanical studies can incorporate many different paths, including basic herbal pharmacology, physiology, nutrition, homeopathy, ...
By Jeremy | October 19, 2016
Trendsetters give insight on the tools they recommend for treating hyperpigmentation. Agera Laboratories Director of Sales and MarketingLeesa Smith"My latest beauty obsession is Oxygen Infusion Kit because it is an excellent instant brightener ...
By Melissa Lawrence | October 19, 2016
Forty-four years ago, Aesthetics International Association (AIA) began its journey. As the first American aesthetics association, we have seen the industry progress, assisted in establishing separate licensing programs for aesthetics, and secured a vast ...
By Amanda Strunk-Miller | October 19, 2016
From candy corn to candy canes, the holiday season is often the busiest time of the year for small businesses. It seems that after Halloween hits in October, it is a non-stop whirlwind for businesses to market to their customers and sell more gift cards, ...
By Cheryl Whitman, founder and CEO of beautiful forever Aesthetic Business Consulting | October 18, 2016
The future of private label skin care lines in the spa is bright as spa owners recognize this burgeoning and lucrative market. Just one successful product can offer a greater return on investment and start to make the professional a skin care authority Set ...
By Amanda Miller | September 18, 2016
The benefits of essential oils in skin care are wide and varied, making them ideally suited for use in many types of facial treatments and for numerous skin types and conditions. What must be clearly understood when selecting essential oils for professional ...
By Lauren Balukonis, senior account executive at Behrman Communications | November 21, 2016
The first use of cosmetics dates back to the ancient Egyptians and their use of kohl. They painted this early makeup around their eyes not only to enhance appearance, but also to ward off the evil eye and dangerous spirits. Cleopatra was also said to ...
By Michelle Richardson, L.E. | November 21, 2016
Aestheticians are considered licensed makeup artists, however, very few skin care professionals take advantage of that title. Studies show that most women wish they were more skilled at applying their own makeup. Statistics show that the retail cosmetic ...
By Jeremy | December 28, 2016
Trendsetters give insight on the tools they recommend for exfoliation. DefenAge Skincare Medical Advisory Board MemberVivian Bucay"I like DefenAge's 2-Minute Reveal Masque because it is simple; fast; acid- and irritation-free; and instantly softens, ...
By Sheilah Fulton, L.E., B.S., M.B.A., aesthetics instructor | December 27, 2016
Lipstick shades can define a client's personality and set forth their image to the world. Their shade of lipstick should enhance their wardrobe and allow their personality to shine. The choice of color they select can lift their spirits, motivate them, ...
By Deanna Latson | December 27, 2016
The body is an amazing machine, but it requires the proper fuel to function at optimal levels. Food provides fuel for the body and the type of fuel a person gives their body can mean the difference between enjoying a healthy, vital life or struggling ...
By Michelle De Leon | January 26, 2017
I hope everyone is already feeling the healthy, inspiring, positive energy of 2017! Mother Nature kicked off the New Year in Texas with a taste of winter, but only for a quick minute! With the cold weather, however, comes dry skin. Be prepared for clients ...

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