Wednesday, 27 May 2020 14:01

Making the Most Out of Downtime: Creating Summer Specials

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Sexy fun in the sun!


Summer is upon us and with it, the need to pamper your skin.  Summer skin needs to look its best. Offer soothing specials that fight the damaging effects of the strong summer sun, the wind, salt, and sand. First responders need special treatments now more than ever consider offering gift certificates for miniature treatments and an additional discounts for a series of treatments. Exfoliate and rejuvenate tired skin with a season-themed facial treatment.  Promote these season-themed facials for all clients - think ice cream, lemonade, watermelon, et cetera. Brainstorm creative names with staff and hold a virtual marketing meeting.

Think about promoting treatments and products around the theme – Sexy Fun in the Sun. Summer heat means more exposed skin. Hold an educational event focusing on summer skin care. Offer specials on skin cleansers and light therapy for acne treatment. Promote light therapy treatments for sun damage. Offer skin care sets for homecare packaged around a summer theme tied into seasonal facials – luscious lemonade, refreshing watermelon, or cool, creamy ice cream. Include exfoliants, moisturizers, antiaging serums, sunscreen, et cetera. Put together combination treatment packages with a light treatment and a seasonal facial. Offer at-home facial programs along with a FaceTime skin care consultation for those at-home continuing to social distance or for those that are still planning their summer traveling. My guess would be more people will be home, so offer more at-home video treatments and consultations with mailing or dropping off gift bags of goodies. Offer surprise with each order. You can ask that they open up the box or the bag and video it. A video testimonial is very valuable.


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Cheryl Whitman 2019




Cheryl Whitman is founder and CEO of Beautiful Forever, an aesthetic business-consulting firm specializing in assisting medical spas and physicians to identify and execute new business strategies aimed at improving their bottom line. A sought after lecturer and the author of multiple books on Practice Management, including Beautifully Profitable, Forever Profitable 6th edition, now available on Amazon; Ms. Whitman is available for consults. The founder of Beautiful Forever University, which offers educational programs to Practices virtually and staff online training Contact Cheryl Whitman by email at: This email address is being protected from spambots. You need JavaScript enabled to view it. or by telephone at: 561-299-3909

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