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4 Signs Your Spa Needs a Marketing Makeover
By Michael Cohen, vice president of marketing at eRelevance | December 25, 2017
Busy spa owners and aestheticians running their own businesses have a lot on their plates and marketing is not usually high on the priority list. Given their focus on serving clients and managing staff, these business professionals oftentimes do not even ...
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The Microblading Guide: Getting the Most out of E
By Jaclyn Peresetsky, L.M.E. | December 25, 2017
Trends may come and go, but fuller, thicker eyebrows are currently in demand! People who have regrets about over-tweezing or have a naturally thinning eyebrow are considering a longer-lasting alternative to drawing their eyebrows daily. The thought ...
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Investing in Spa Employee Training: Why it Matters
By Douglas Preston | December 25, 2017
Why should I keep training my employees when they quit so quickly afterwards?” This is an often heard and, on the surface, reasonable response from spa managers when asked how well, or often, they train their staff members. The frustration is understandable. ...
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The Real Deal About Stretch Marks
By Joyce Park, M.D. | December 29, 2017
I’ve developed a new interest in stretch marks (striae) lately, not because I’m having a baby, but several of my close friends are pregnant, I will eventually be pregnant in the next few years, and as doctors we want to be informed about how to prevent ...
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5 Ways Humor Can Boost Your Business
By Boldijarre Koronczay, president of Eminence Organic Skin Care | December 29, 2017
Dwight D. Eisenhower said, “a sense of humor is part of the art of leadership, of getting along with people, of getting things done.” Busy spa professionals are leaders who must get along with people all day long and get a lot of things done! Humor could ...
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Shel Pink
By William Strunk | January 21, 2018
Shel Pink is the founder of SpaRitual, a pioneering, sustainable beauty brand based on the rituals of self-care. Pink built SpaRitual on the guiding ethos of Slow Beauty, encouraging women to reclaim ownership of their greatest commodity (time) and establish ...
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Anna Cari Gund
By William Strunk | January 21, 2018
Anna-Cari Gund is managing director of Raison d’Etre, a global spa consulting company and wellness think tank based in Stockholm, Sweden. She is also president of CIDESCO International, the world standard for beauty and spa therapy. With over 30 years ...
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Irena James
By William Strunk | January 22, 2018
Irena James is vice president of YG Laboratories and instructor at the UCLA Extension Cosmetic Sciences Program. James brings a unique perspective to the world of skin care, merging her expertise as a prolific product developer, skin care therapist, former ...
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Mara Shorr
By William Strunk | January 22, 2018
Mara Shorr, B.S., CAC II-VI, serves as the company’s vice president of marketing and business development. She is level II-VI certified aesthetic consultant, utilizing her knowledge and experience to help clients achieve their potential. She is also a ...
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Barry Eichner
By William Strunk | January 22, 2018
Barry Eichner is the co-editor in chief of Lipgloss + Aftershave, a personal care and lifestyle review site offering fun and informative reviews. Eichner began his spa career in 2000, working as V.P. for a chain of medical spas. He has been an industry ...
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What’s your recipe for recommending nighttime tr
By Amanda Miller | January 22, 2018
Sleep is a time to recover, repair, and restore damage to the body that is created from the stresses of the day. In response to stress, people produce more cortisol. High levels of cortisol suppress serotonin, the hormone needed for sleep, thereby preventing ...
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Big, Bold, and Beautiful Brows
By Ellie Malmin | January 22, 2018
Eyebrows make statements. Understanding how eyebrows work will help makeup artists give clients the look they want. BROW BREAKDOWN The average eyebrow length measures between 1 7/8 to 2 3/8 inches, or approximately six centimeters. The eyebrows ...
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Ensuring the Success of the Male Professional
By Mara Shorr | May 24, 2017
by Mara Shorr, B.S., CAC II-XII and Jay A. Shorr, B.A., MBM-C, CAC I-XII First and foremost, with this article, we want to make one thing clear: this article is not about bashing the abilities or capabilities of one gender over the other when it comes ...
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Game Changers
By Jeremy Lawrence | May 10, 2017
Walk through the leading ingredients, products, equipment, and treatments that changed the aesthetics game. Read about their origin and how they evolved into the industry giants they are today. MOISTURIZERS WITH SPFTHEN – In August of 1980, a ...
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Flavor Your Menu with Full-Body Facials
By Courtney La Marine, L.E. | March 28, 2018
Most spas currently offer facials, but more and more spas are beginning to spice up their menus with similar treatments for the body. Keep clients happy from head to toe. Learn tips for incorporating back, buttock, shoulder, arm, hand, and foot facials. Skin ...
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