Skin care professionals should begin by differentiating themselves from department stores and retailers by doing all consultations in the treatment room. The client should be laid down, skin cleansed, then analyzed through a magnifying lens. Find out what the client's concerns are. These will lead the professional to discover their habits. Every client has a goal – something they want to change about their complexion.…
In an industry where fads pop up every season, we can certainly expend enormous resources trying to determine which are worth embracing and will lead us to the newest trend. Clients might be coming to your spa expecting to experience the newest product they discovered on Pinterest or have the skin treatment they heard Kim Kardashian gets every week.
by Mara Shorr, B.S., CAC II-XII and Jay A. Shorr, B.A., MBM-C, CAC I-XII You are itching to grow, and believe me, we know the feeling! There comes a time when partnering with a physician appears to be the next logical step… congratulations on being ready to take it! Wondering what to watch out for? Find the circumstance that fits your situation: