Business is built on relationships, plain and simple. Relationships directly affect a business’ bottom line, market access, and scalability. Establishing centers of influence and knowing how to harness them will help expand a business exponentially. Without them, a professional is likely to experience an abundance of missed opportunities. The expression “it’s not what you know, it’s who you know” stands true through the test of…
To understand how inhibitor peptides are able to alter pigmentation, it is imperative to understand how melanin is produced within the skin, what causes the overproduction of melanin (hyperpigmentation), and how peptides can play a key role in the regulation of melanin production. HOW THE SKIN PRODUCES MELANINMelanogenisis begins when tyrosine, an amino acid, is stimulated by the pituitary gland and attaches to an enzyme,…
With cutaneous resurfacing there are various options depending on the condition of the skin and desired clinical outcomes. There are three types of exfoliating agents commonly used to resurface the skin. Keratolytic agents, keratocoagulant agents, and proteolytic agents. Keratolytic agents, such as hydroxy acids, work by breaking apart the bonds that hold skin cells together or by dissolving cellular glue. Keratolytic agents include hydroxy acids…
In the not too distant past, if a man propositioned a woman and it was unwelcome, she simply slapped him or told him to eat dirt or go somewhere else. Nowadays, people often go directly to their attorney when they feel there has been an improper suggestion in a business setting. A business setting includes a spa. Sexual abuse claims are on the rise everywhere.…
Have you ever taken a moment to digest all that you learned in aesthetic school – the myriad of chapters, the review questions, the workbook, and all the extra credit assignments that go along with it? And, yet, it is important to ask yourself this question, “have I learned everything?” The correct answer is a resounding “no,” of course. Let’s take a look at the…
In this issue of Let’s Talk Shop, I want to talk about the importance of creating seasonal specials. And, I have just one bit of advice on this topic: think outside the box! Get creative! Do not limit yourself to offering a random discount on an in-room treatment. If it is fall, try and think beyond a pumpkin peel. Go a little further, have a…
One of the more exciting, yet challenging, tasks of any solo aesthetician is in deciding which services to include on the spa menu. This is an opportunity to be creative, selecting services you especially enjoy performing and those you are most competent in. For the solo aesthetician who once worked for an employer, the right to do only preferred services can be a cherished freedom…
Providing the best wax each and every time goes well beyond the waxing room. The products clients use at home between their waxing services to prepare for their wax are just as important as the waxing products that you use during the wax. It is important to really understand the client and what their skin care and waxing needs are in order to educate them…
The eyes may be the windows to the soul, but the face is the map of how an individual has lived their life. An individual can have a great poker face and hide their feelings, but they can’t hide the physical signs of aging. If a person spent a little too much time sun bathing, it will show. If they pull a lot of all-nighters…
“But I had an appointment at 12:30 and it’s only 12:50. So, I’m not understanding the issue.” “Oh, gosh was I supposed to be there today? I’m so sorry, I’m terrible at remembering appointments.” “Hey, I hate to do this last minute but I’ve got to cancel today’s facial.” “I’m only 30 minutes late, why can’t you still take me back? You guys don’t look…
About a year ago, one of our clients, a permanent cosmetic professional, called to say her client was in a panic because of an allergic reaction to her eyebrow pigment. When the professional did not call back in a timely manner, the client went to her doctor and had the pigment excised – twice. This left a rather large indentation in the skin. We are…
Last month we discussed all of the visible signs of aging: fine lines, wrinkles, dark spots, and loss of muscle tone and elasticity. You know the main factors that add years to appearance. Fortunately, with the right antiaging strategies and smart lifestyle changes, clients can look younger. But, in order to put their best face forward, you need to help them come up with a…
Peptides are composed of amino acids that are sequenced together and held by a bond. They are crucial to almost all biological actions of the body and thrive in a system network of communication. As mentioned in a previous article, peptides are able to provide the link to homeostasis with a network of communication that is very specific. Each cell, tissue and organ has a…

Methods of Exfoliation

Written by Linda Gulla
Chemical peels have been used for hundreds of years by many different cultures as a means of exfoliating the skin. Some chemical acids are natural agents that have been chemically changed to an acidic pH. Other chemical acids contain molecules that are naturally found in the skin. With an acidic pH, histological changes occur in the epidermis and dermis. In cosmetic dermatology, different types of…
Spas are continually looking for innovative ways to expand and grow their business. A market analysis is one way to gain a better understanding of areas in the market that may be overlooked. The insight gained may reveal niche areas of the market that are underserviced. The tween market is not a typical market targeted by spas, but is one that is growing in size…

Round 2: Brand Conditioning

Written by Delilah Matos
Just like we condition our minds and bodies, our businesses and the brands we create are no different. In fact, the two often go hand in hand. As a business owner and entrepreneur, it is not easy to stay 100 percent on top of your game all of the time. What is important to understand is that consistent conditioning and reconditioning is what counts. It…
How many makeup brushes do you have? Do you have some that came in a set, or some you have no idea what to do with them, yet you do not have the heart to get rid of them? Having the right tools is half the battle – you also need to know how to use them properly. There are so many options saturating the…

Business Booms! Knowing When to Hire Additional Staff

Written by Mara Shorr, BS, CAC II-XIV and Jay A. Shorr, BA, MBM-C, CAC I-XIV
As consultants, we work with medical spas, day spas, and medical practices across the country. One of the questions we are most often asked is, “how do I know it is time to hire another provider?” This seems to be a loaded question, as so many variables go into the answer. Do they mean another aesthetician, a physician, or a midlevel provider? What’s right for…

5 Tips for a Savvy Marketing Calendar

Written by Barry Eichner and Jenni Nagle
You’re running late to work and, on the way to the spa, you realize that you haven’t created this month’s newsletter. Now, in the stress and chaos of getting to work, you have to come up with something on the fly. Rather than doing something creative and fun, you decide to offer clients 10 percent off retail if they book a facial. “Boooorrrrriiiiinnnnnnggg!” That’s not…
You have surpassed your goal of completing aesthetics school and now hold the coveted “Golden Ticket,” also known as your state license. As you ponder your options, you decide that the classic day spa is where you want to land as a newly minted aesthetics professional. Our focus will be on facilities that offer only skin care and body therapy treatments. Let’s take a look…
No matter how excellent our technical skills, every aesthetician knows that the real key to a successful practice is client retention. While this may not be so important when working in a resort setting or on a cruise ship, those with stationary practices in a local community are highly dependent on attracting and retaining a client following. Repeat customers provide professionals with years of reliable…
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