Reschedule with Confidence: 3 Methods for Increasing a Client’s Appointment Frequency

Written by Douglas Preston
Reschedule with Confidence: 3 Methods for Increasing a Client’s Appointment Frequency
What’s more important than attracting a new aesthetics client? Keeping that client. And, what’s even better than rescheduling clients? Rescheduling them to come back more often. The more frequently clients visit, the more income you can earn from those extra visits, and who doesn’t want that? But, how do you convince people to add additional appointments without giving the impression that you’re simply trying to…
Published in Client Care

It’s a Sensitive Subject: Exfoliating Clients with Sensitive Skin

Written by
It’s a Sensitive Subject: Exfoliating Clients with Sensitive Skin
Sensitive skin is a common condition that affects a majority of people and commonly has predisposed factors such as ethnicity. Factors such as an impaired skin barrier, a weakened immune system, inflammation, and digestive health can also contribute to the skin’s sensitivity. The skin is constantly going through a repair process, so it is necessary to strengthen the function of the stratum corneum in order…
Published in Skin Care

Learning After Licensure: 7 Questions to Ask Yourself When Picking a Path

Written by Denise Gaston, L.E., CIDESCO Diplomate
Learning After Licensure: 7 Questions to Ask Yourself When Picking a Path
The skin care industry is on an upward trajectory with no signs of slowing down. Enrollments at beauty schools are up and it seems like everyone wants to be an aesthetician. Multinational companies are buying up professional skin care brands to deepen their portfolios and cash in on the skin care craze and new product lines are being launched almost overnight. Indie brands are disrupting…
Published in Business

Antiaging: Three Treatments for Tone and Texture

Written by Annette Hanson
Antiaging: Three Treatments for Tone and Texture
Skin analysis is considered the most important part of a facial. Using a magnifying lamp, the aesthetician looks at a client’s tone and texture and is able to determine what skin care regimen should be used to improve skin concerns. Collagen gives skin its thick, plump appearance and elastin is what makes it snap back quickly. Is your client’s skin smooth or rough? Are there…
Published in Aging

Round 6: Accept Adversity

Written by Delilah Matos
Round 6: Accept Adversity
Unfortunately, adversity is something we all will face in our lifetime. It can present itself in many different forms, such as failure or rejection, and can carry a negative vibe that feels like punishment or defeat. We have all experienced being punished for failing. Think back to the first time you received a bad test score. It likely taught you, from an early age, that…
Published in Business
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March 2024

March 2024

Fact or Fiction