This month, we discuss brand recovery and revitalization. This is not a common topic; however, it is a subject that deserves attention. Brand recovery and revitalization hits areas of business where things may have gone a little bit sour or did not come out quite the way you expected, pertaining to your overall brand image or message. If this has happened to you, you are…

Life is a competition, but it is not a race against anyone else. The real journey is against yourself and your unrealized potential. It is not about the competition out there or competing against the person next to you, but rather, it is about chasing your future self. Be your own kind of fighter in what you are trying to accomplish. Our fear most often…

Let’s face it, working in a spa is hardly ever boring. No two days are the same. Tuesday might be low key and quiet, but the next day could be a train wreck of mis-scheduled clients and no shows. It’s a mixed bag for sure. The same can be said for co-workers. As someone who has been in the industry for over a decade, I’ve…

Male waxing is becoming increasingly more popular as males seek to gain the feel-good confidence that waxing can achieve. Men are doing their research and becoming more aware of the options available when it comes to male grooming. It is safe to say that, in the past, the majority of men wouldn’t have the desire to walk into a spa looking for a wax; however,…