Bare-Knuckle Esthi: 12 Rounds for a Knockout Spa Business

Two heads are always better than one and, in many cases, two businesses are better than one, especially when they come together. Many of us tend to become individualized and get into our own world, then all of a sudden it becomes hard to consider someone else – someone else’s business – let alone sharing what we have worked so hard for. We often become…

Round 9: Fearless Fighting

Written by Delilah Matos
Striving in the beauty industry is not always a beautiful experience, especially if you are new to the field and are eager to establish your unique brand and business. With over 20 years of experience, I can share with you a thing or two on what it takes to win in the industry. Personally, I have never been into jumping onto industry trends and I…
This month, we discuss brand recovery and revitalization. This is not a common topic; however, it is a subject that deserves attention. Brand recovery and revitalization hits areas of business where things may have gone a little bit sour or did not come out quite the way you expected, pertaining to your overall brand image or message. If this has happened to you, you are…
Life is a competition, but it is not a race against anyone else. The real journey is against yourself and your unrealized potential. It is not about the competition out there or competing against the person next to you, but rather, it is about chasing your future self. Be your own kind of fighter in what you are trying to accomplish. Our fear most often…

Round 6: Accept Adversity

Written by Delilah Matos
Unfortunately, adversity is something we all will face in our lifetime. It can present itself in many different forms, such as failure or rejection, and can carry a negative vibe that feels like punishment or defeat. We have all experienced being punished for failing. Think back to the first time you received a bad test score. It likely taught you, from an early age, that…

Round 5: Brand Confidence

Written by Delilah Matos
What is brand confidence? Brand confidence is the perception that a brand has connection to and is perceived to be trustworthy by its target audience or niche market. Many realize the value that a strong brand can bring to their business, but may still be finding that their own branding efforts have been largely unsatisfying. Often, this comes down to a lack of clarity about…

Round 4: Master Your Combinations

Written by Delilah Matos
Stepping out to do something different is often scary, especially in business. Understandably, fear sets in. Fear can stop us from doing great things and it can be the number one cause of self-sabotage. For example, fear of failure or loss of money often holds people back from stepping out and starting a new business or creating a new career path. Today, I want to…

Round 3: Fight with Heart

Written by Delilah Matos
Living a great life can sometimes seem like a constant fight. No matter what issues you’re facing, there’s an underlying truth that applies to all of us: we have to learn how to fight wholeheartedly for what we want. Yes, wholeheartedly. Things will not just happen on their own. You need a plan, determination, and to be willing to put in the work. Maybe you…

Round 2: Brand Conditioning

Written by Delilah Matos
Just like we condition our minds and bodies, our businesses and the brands we create are no different. In fact, the two often go hand in hand. As a business owner and entrepreneur, it is not easy to stay 100 percent on top of your game all of the time. What is important to understand is that consistent conditioning and reconditioning is what counts. It…

Round 1: Visualizing Victory

Written by Delilah Matos
Visualizing success can easily be viewed with skepticism. However, keep in mind that for generations, it has been a common practice among athletes, entertainers, and entrepreneurs. Many have been using visualization as a way to reach their goals. As a successful skin care entrepreneur, these same principles are no different. To tackle round one towards the first steps of success, professionals must visualize victory. In…

Featured Company

  • Vivant Skin Care, LLCVivant Skin Care, LLCDescription: Vivant Skin Care Results Are Everything Based on the work of the pioneering scientist, dermatologist, cosmetic surgeon and gold standard developer James E. Fulton, M.D., Ph.D., Vivant Skin Care’s scientifically advanced formulas target acne, aging, and ...

Next-Level Learning

  • Christine Valmy International School of Esthetics & CosmetologyChristine Valmy International School of...Description: Christine Valmy International School of Esthetics & Cosmetology offers a quality education in the beauty industry, based on the teachings of the Founder of Esthetics in the United States—Ms. Christine Valmy. Ms. Valmy opened her very first school ...