Beauty Blueprint: Tips for Mastering the Business of Makeup

For months you’ve been educating clients on the importance of sun protection, ingredients, and hydration. Then, summer fades away into fall. Blink an eye and, before you know it, it is holiday season. Now is the time to roll up your sleeves and get ready to work. Increased spa traffic and gifting season is around the corner. Fill up your marketing calendar and know how…
All good things must come to an end – especially makeup products. Contrary to popular belief, makeup has a relatively short shelf life compared to other household products. However, unlike grocery products, cosmetics’ best-if-used-by dates are not set until the product is used for the first time. The breakup countdown clock doesn’t start until the makeup has oxygen exposure after opening. Several key factors contribute…
When you’re on a diet, you typically read the ingredient list on all your groceries, making yourself conscious of the detrimental effects of GMOs and positive energy sustained from organic farms. However, do you pay special attention to the ingredients in the cosmetics you apply to your skin on a daily basis? Unfortunately, the cosmetic industry does not heavily regulate the over 82,000 ingredients used…
Regardless of your craft, you should always make sure that you have the right tools to get the job done. Having the correct tools in your arsenal allow you to be precise, efficient, thorough and sanitary. Professional makeup artists have several items in their arsenal which are needed to create a beautiful look. The most obvious tools you find in a professional kit are makeup…
At what point would you consider yourself a subject matter expert? What does being an expert really mean? One humbling point to always remind yourself is that you will never know everything about any given topic; there is always room to grow and evolve. As Dr. Seuss said, “The more that you read, the more things you will know. The more that you learn, the…
Whether your business currently offers makeup applications or if it’s new to your service menu, there are plenty of ways you can enhance marketing these services to clients. By utilizing these simple-to-implement suggestions, you can significantly increase spa traffic and, ultimately, increase revenue. Here are some ways you can drive more business in the spa and have a positive impact on your return on investment…
Business is built on relationships, plain and simple. Relationships directly affect a business’ bottom line, market access, and scalability. Establishing centers of influence and knowing how to harness them will help expand a business exponentially. Without them, a professional is likely to experience an abundance of missed opportunities. The expression “it’s not what you know, it’s who you know” stands true through the test of…
How many makeup brushes do you have? Do you have some that came in a set, or some you have no idea what to do with them, yet you do not have the heart to get rid of them? Having the right tools is half the battle – you also need to know how to use them properly. There are so many options saturating the…
We’ve all done it. You are determined to leave the store, then, without warning, you pivot a sharp right turn into your favorite makeup counter to admire the products on display. You stop instantly in your tracks to see what is shiny and new, sample a few testers, and, then, follow it up with an impulse beauty purchase. What is it that makes you stop…

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