When you’re on a diet, you typically read the ingredient list on all your groceries, making yourself conscious of the detrimental effects of GMOs and positive energy sustained from organic farms. However, do you pay special attention to the ingredients in the cosmetics you apply to your skin on a daily basis? Unfortunately, the cosmetic industry does not heavily regulate the over 82,000 ingredients used…
Regardless of your craft, you should always make sure that you have the right tools to get the job done. Having the correct tools in your arsenal allow you to be precise, efficient, thorough and sanitary. Professional makeup artists have several items in their arsenal which are needed to create a beautiful look. The most obvious tools you find in a professional kit are makeup…
At what point would you consider yourself a subject matter expert? What does being an expert really mean? One humbling point to always remind yourself is that you will never know everything about any given topic; there is always room to grow and evolve. As Dr. Seuss said, “The more that you read, the more things you will know. The more that you learn, the…
Whether your business currently offers makeup applications or if it’s new to your service menu, there are plenty of ways you can enhance marketing these services to clients. By utilizing these simple-to-implement suggestions, you can significantly increase spa traffic and, ultimately, increase revenue. Here are some ways you can drive more business in the spa and have a positive impact on your return on investment…
Business is built on relationships, plain and simple. Relationships directly affect a business’ bottom line, market access, and scalability. Establishing centers of influence and knowing how to harness them will help expand a business exponentially. Without them, a professional is likely to experience an abundance of missed opportunities. The expression “it’s not what you know, it’s who you know” stands true through the test of…
How many makeup brushes do you have? Do you have some that came in a set, or some you have no idea what to do with them, yet you do not have the heart to get rid of them? Having the right tools is half the battle – you also need to know how to use them properly. There are so many options saturating the…
We’ve all done it. You are determined to leave the store, then, without warning, you pivot a sharp right turn into your favorite makeup counter to admire the products on display. You stop instantly in your tracks to see what is shiny and new, sample a few testers, and, then, follow it up with an impulse beauty purchase. What is it that makes you stop…

Featured Company

  • Professional Program Insurance Brokerage / PPIB CorpProfessional Program Insurance Brokerage / PPIB...Description: The medical spa industry has been enjoying an explosive growth in both popularity and the number of spas now in operation. This huge growth has led medical spas to now seek insurance for their service needs. Taking into consideration the many services t ...

Next-Level Learning

  • Christine Valmy International School For Esthetics, Skin Care & MakeupChristine Valmy International School...Description: Christine Valmy International School for Esthetics, Skin Care & Makeup offers a quality education in the beauty industry, based on the teachings of the Founder of Esthetics in the United States—Ms. Christine Valmy. Ms. Valmy opened her very first sc ...