Everything about shopping for beauty products is appealing – bright colors, a myriad of scents, helpful sales associates, sampling stations that make it easy to feel, smell, and experience any product you can purchase. In a nutshell, it’s fun! Before you were an aesthetician, odds are you were obsessed with finding and trying every single new skin care item that came onto the market. I…

There are many theories on how climate change affects our world. In the past, some people chose not to believe in it. Looking back at 2017 and 2018, it is much harder to deny the existence of climate change. There were numerous hurricanes, much of the Midwest was beset with tornadoes, and the west had two record-breaking fire years. There have been huge winter storms…

What is brand confidence? Brand confidence is the perception that a brand has connection to and is perceived to be trustworthy by its target audience or niche market. Many realize the value that a strong brand can bring to their business, but may still be finding that their own branding efforts have been largely unsatisfying. Often, this comes down to a lack of clarity about…

The process of skin aging as the years go by and an individual gets older is known as intrinsic aging, which is determined by internal physiological factors and genes. This chronological aging is not preventable. However, extrinsic aging is caused by external sources, such as climate, pollution, diet, and stress. These factors are largely controllable. The greatest culprit of extrinsic aging is photo-damage or the…