An industry veteran, Franco is the lead aesthetician at The Spa at PGA National Resort in Palm Beach Gardens, Florida. 

What is your educational background, and how do you continue your education in the industry?

When I was 14 years old, I told my parents I wanted to be a cosmetologist and hair stylist because I wanted to have an artistic and creative career. After a few years as a hair stylist, I decided to train in makeup and aesthetics and attended Christine Valmy’s school in New York, New York. Before long, skin care became my passion and is now my primary focus. I continue my education with courses, classes, and webinars. I also participate in classes and education at tradeshows, such as at the Repêchage classes at IECSC in Palm Beach, Florida. In addition, Repêchage CEO and founder, Lydia Sarfati has done extensive on-site training at the Spa at PGA, as well as co-partner Shiri Sarfati. 

How long have you been practicing, and why did you choose this field? 

I have been in the industry since 1976. Skin care truly is my passion, and I am so happy to be able to work in an industry that I love.

Why is Repêchage your ultimate go-to, and how has it helped you become one of the best professionals in the industry? 

Repêchage is my primary brand because I see instant results. The education and support from the company is unparalleled, and I have had the great pleasure of training with Lydia Sarfati. For our clients who are active and frequently outdoors (for example, tennis champion, Venus Williams), Repêchage developed our signature treatment called “Facial of Champions.” This includes the iconic Repêchage Four-Layer Facial, Biolight Luminex Mask glycolic peel, and LED therapy to brighten skin, while an antiaging hand treatment and Sea Spa Glow foot and leg scrub restore hard-working hands and feet.  

How do you stay educated with this brand? 

I frequently attend seminars and webinars where Repêchage is featured. The brand also offers extensive training courses accessible through the lydiasarfati.com educational website. This does not even begin to mention the in-spa training I have received from the Repêchage team.

What benefits do your clients see from using the retail of this brand? 

They see hydration, firming of fine lines and wrinkles, and glowing skin! 

How do you promote yourself and the brand?

I first create trust with my clients. I feel confident in my abilities as a professional skin care expert, and I know the brand will deliver great results. It is because of this that I am one of the brands’ top retailers at the Spa at PGA National.

Besides working with the brand, what else has helped you become one of the best? 

Through the years of working in the field, I have kept education as my primary focus. I also personally try and use products before I use them on my clients. I feel it is my obligation to verify the products’ quality. I also feel it is important to look the part. I wake up every morning and prepare myself for the workday with a light, healthy breakfast and do not leave the house without my makeup and hair done. I have to feel that I look good if I am going to tell others how to improve their own appearance.

How do you give back to the industry or community?

I try my best to inspire my teammates on best practices and retailing. I am especially proud when the advice I give to new skin care professionals helps them grow in their career.

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@labelleofpalmbeach

pgaresort.com/spa

(800) 863-2819

Probiotics are extremely popular for their theoretical benefit, but I have learned that the science does not necessarily support their use. I also have been witnessing more and more skin conditions that result from taking probiotics including candida acne and H. pylori (redness under nose). How could this be if probiotics are the “good” bacteria?

The use of devices in aesthetics can breathe new life into a treatment room and is gaining popularity among clients. The marketing trends of aesthetic modalities have clients seeking treatments with various skin rejuvenation devices. With all the devices available for skin care professionals to use, it may be hard to decipher which are best for a practice – microcurrent, sonophoresis, and LED are just a few of the sought-out devices used in skin care treatments to enhance results. The use of devices should not be taken lightly. First and foremost, professionals must protect their license by knowing their state regulations and the FDA classification of each device. State regulations are not always clear, making it hard to understand the necessary rules. 

LED

LED, commonly referred to as light therapy, produces low levels of light energy. During the 1990s, NASA-sponsored research determined that an LED system could provide the necessary wavelengths and intensities to produce photosynthesis and grow plants in space. NASA subsequently discovered that LED could address astronaut health by maintaining strong cellular growth, preventing bone and muscle loss, and boosting the body’s ability to heal wounds. 

A light-emitting diode is a type of semiconductor that converts electrical energy into light energy that is released in the form of photons (bundles of light energy). The body’s cells can absorb photons and convert them to the form of energy that cells use to carry out normal functions. This form of energy is called adenosine triphosphate, or ATP. As aging occurs, the body produces less ATP, which inhibits cells from performing at peak function. 

In the treatment room, providers use LED at various wavelengths of the light spectrum to target specific skin concerns. Blue light is mainly used for acne, due to its antibacterial properties. Red light is used for skin rejuvenation to improve the appearance of lines and wrinkles. Infrared is often used to fight signs of inflammation. Blue, red, and infrared are the most researched types, but there are other beneficial colors as well. The treatment is simple if all the guidelines are followed, including the use of eye protection. LED is applied on clean skin or with an approved clear serum or mask. It is widely used in skin care by skin care professionals due to its demonstrated effective results with the appearance of many skin conditions. 

References:

1. Whelan, H. T., Smits, R. L., Buchman, E. V., Whelan, N. T., Turner, S. G., Margolis, D. A., Cevenini, V., Stinson, H., Ignatius, R., Martin, T., Cwiklinski, J., Philippi, A. F., Graf, W. R., Hodgson, B., Gould, L., Kane, M., Chen, G., & Caviness, J. (2001). Effect of NASA light-emitting diode irradiation on wound healing. Journal of Clinical Laser Medicine & Surgery, 19(6), 305–314. https://doi.org/10.1089/104454701753342758 

1. Barolet, D. (2008). Light-emitting diodes (LEDs) in dermatology. Seminars in Cutaneous Medicine and Surgery, 27(4), 227–238. https://doi.org/10.1016/j.sder.2008.08.003

1. Braukus, M., & Berg, J. (2003, November 13). NASA light-emitting diode technology brings relief in clinical trials. NASA. Retrieved February 24, 2023, from https://www.nasa.gov/home/hqnews/2003/nov/HQ_03366_clinical_trials.html

1. NASA. (2008). LED device illuminates new path to healing. NASA. Retrieved February 24, 2023, from https://spinoff.nasa.gov/Spinoff2008/hm_3.html

1. Goldberg, D. J., & Russell, B. A. (2006). Combination Blue (415 nm) and red (633 nm) led phototherapy in the treatment of mild to severe acne vulgaris. Journal of Cosmetic and Laser Therapy, 8(2), 71–75. https://doi.org/10.1080/14764170600735912

1. Ghafarian, H. (2017, February 15). Consider of micro-current's effect to variation of facial wrinkle trend, Randomized Clinical Trial Study. Academia.edu. Retrieved February 24, 2023, from https://www.academia.edu/31457903/Consider_of_Micro_Currents_effect_to_variation_of_Facial_Wrinkle_trend_Randomized_Clinical_Trial_Study

1. Park, D., Park, H., Seo, J., & Lee, S. (2014). Sonophoresis in Transdermal Drug Deliveries. Ultrasonics, 54(1), 56–65. https://doi.org/10.1016/j.ultras.2013.07.007

1. Johns, L. D. (2002, July). Nonthermal effects of therapeutic ultrasound: The frequency resonance hypothesis. Journal of athletic training. Retrieved February 24, 2023, from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC164359/

Being a beauty business owner means a continuous cycle of attracting new clients. However, there could be some mistakes preventing them from bursting at the seams with new clients. Let’s explore six mistakes spa business owners make when attracting new clients.

THE SERIOUS SIX

1. No one knows the brand. Brand awareness is when potential and current clients start to become familiar with the qualities or image of a brand and their services and products. Establishing one’s brand in their market is key to attracting new clients. One way to build brand awareness is to increase a business’s social media presence. This can be done by making sure the business’s logo, photographs, and contact information are uploaded and consistent across all profiles. Also, make sure to post often on all social media channels. Another way to increase brand awareness is to increase one’s local presence in the current market by handing out flyers, business cards, and sending out marketing material to the nearby community. 

As more people flock toward holistic wellness and with the rise in popularity of neurotoxin-alternative treatments such as gua sha, face taping, and face cupping, many have chosen to forgo injections. But rather than being a neurotoxin alternative, facial massage should be considered the antidote to neurotoxins. Where these types of injections produce stagnation in the tissue, facial massage aims to increase blood flow, lymph flow, and qi, or vital life force. 

MASSAGE MATTERS

Intentional facial massage provides immediate results, and it can become more pronounced over the days following the treatment. Effects from facial massage are also cumulative, especially if clients are provided with massage techniques that can be practiced at home between treatments. It is incredible to realize that facial features are not fixed, and through manipulation, features can be enhanced.

Mind, body, and soul are all cared for during massage-forward or massage-focused treatments. In the world today, this is worth its weight in gold. This type of psychosomatic skin care is not something one gets from only applying and removing products. 

Massage improves the health of the connective tissue below the surface of skin, the fascia. Healthy fascia is elastic, flexible, mobile, and hydrated. When fascia is unhealthy, it becomes bound up and dehydrated. This affects the aging process through the elasticity of skin, contributing to sagging.

A significant benefit of facial massage is the support of lymphatic health. A healthy lymphatic system is vital to overall body and skin health. It is one of the main components of achieving a clear, healthy glow. 

Handling complications is stressful for every provider because complications have implications. Often, the biggest implication is the fear of doing harm. Licensed professionals may begin to question their skill set, reputation, and clients’ satisfaction. The device, client, or product pairing may be at fault, but remember, every service a professional renders has a risk and complications will happen. They are inherent, and the more it is understood that they will happen, the better prepared service providers can be for dealing with them when they do. It seems counterintuitive to expect the worst to avoid the worst, like running into a burning building. Yet, intervening quickly and with a plan will not only allow the issue to be nipped in the bud, but it will ultimately strengthen the provider.

Layering serums is trending across many social media platforms, often ignoring what is specific about a particular serum’s formula. Most influencers are familiar with serums that have only one or two actives at most – and conclude that layering many serums is the best method to improve skin and correct several skin conditions. In short, they assume a serum cannot contain numerous actives and cannot correct several skin problems at the same time. There are alternatives. 

Direct outdoor sun exposure is an obvious cause of sun damage, but many people do not realize the equally harmful effects that can occur from daily indoor sun exposure. Ultraviolet radiation leads to actinic damage, which is the chemical changes that occur in skin expressed as discoloration, uneven leathery texture, wrinkles, and loose skin. Regular routines, like daily commuting and energy-efficient lighting, could be damaging to skin. Understanding the sources of indoor solar damage and the protocols to protect skin can minimize and prevent its adverse effects.

SUNLIGHT FROM THE OUTSIDE IN

The most straightforward indoor culprit of sun damage is the sunlight that passes through windows. Although most ultraviolet B rays are blocked by glass because of their short wavelength, ultraviolet A rays have a longer wavelength and impose the primary risk of light that radiates from the outdoors in. This inspires a balance conversation around holistic wellness. Blue light is within the ultraviolet radiation spectrum, which is essential for supporting mood and mental health. It is responsible for helping regulate the body’s natural circadian rhythms, not to mention direct sunlight is necessary to promote vitamin D synthesis.

It is a catch-22 – morning daylight radiance is recommended, but it comes with a price. Ultraviolet blue light radiation activates and regulates the healthy production of cortisol. Cortisol controls energy levels and supports alertness during the daytime. On the same accord, ultraviolet radiation poses the risk of premature skin aging, cancer, and even damage to the eyes.

ELECTRONIC DEVICES

Most people in modern-day society use electronic devices daily, and the blue light emitted from those devices has adverse effects. Moreover, constantly sitting in front of a computer, television, tablet, or phone screen causes confusion in the body as its internal clock is not clear of the time of day. The day and night sensory imbalance disrupts the body’s natural signals to activate melatonin production and suppress cortisol at nighttime and vice versa. Nighttime melatonin deficiency and increased cortisol on a consistent basis come with the collateral cost of poor rest, sleep, and enhanced stress. This contributes to premature skin and body aging and even illness cumulating on the already adverse effect of direct ultraviolet exposure that compromises cellular integrity.

References

1. Tang, Z, Tong, X, Huang, J, Liu, L, Wang, D, Yang, S. Research progress of keratinocyte-programmed cell death in UV-induced Skin photodamage. Photodermatol Photoimmunol Photomed. 2021; 37: 442– 448.
2. Guy GP Jr, Watson M, Seidenberg AB, Hartman AM, Holman DM, Perna F. Trends in indoor tanning and its association with sunburn among US adults. J Am Acad Dermatol. 2017;76(6):1191-1193. doi:10.1016/j.jaad.2017.01.022.
3. Shipp LR, Warner CA, Rueggeberg FA, Davis LS. Further Investigation Into the Risk of Skin Cancer Associated With the Use of UV Nail Lamps. JAMA Dermatol. 2014;150(7):775–776.
4. Mironava, T., Hadjiargyrou, M., Simon, M. and Rafailovich, M.H. (2012), The Effects of UV Emission from Compact Fluorescent Light Exposure on Human Dermal Fibroblasts and Keratinocytes In Vitro. Photochemistry and Photobiology, 88: 1497-1506.
5. An S, Kim K, Moon S, et al. Indoor Tanning and the Risk of Overall and Early-Onset Melanoma and Non-Melanoma Skin Cancer: Systematic Review and Meta-Analysis. Cancers (Basel). 2021;13(23):5940. Published 2021 Nov 25. doi:10.3390/cancers13235940
6. Achachi, A., Vocanson, M., Bastien, P., Péguet-Navarro, J., Grande, S., Goujon, C., Breton, L., Castiel-Higounenc, I., Nicolas, J. F., & Gueniche, A. (2015). UV Radiation Induces the Epidermal Recruitment of Dendritic Cells that Compensate for the Depletion of Langerhans Cells in Human Skin. Journal of Investigative Dermatology, 135(8), 2058-2067.
7. Timares L, Katiyar SK, Elmets CA. DNA damage, apoptosis and langerhans cells--Activators of UV-induced immune tolerance. Photochem Photobiol. 2008 Mar-Apr;84(2):422-36.
8. Seité S, Zucchi H, Moyal D, Tison S, Compan D, Christiaens F, Gueniche A, Fourtanier A. Alterations in human epidermal Langerhans cells by ultraviolet radiation: quantitative and morphological study. Br J Dermatol. 2003 Feb;148(2):291-9.

Victoria Tabak is the CEO of NATPURE Clinical Skin Care. She is a two-time international award-winning licensed aesthetician, oncology-trained, a published skin and wellness expert, and a nationally recognized skin care educator. She has more than 20 years of experience in the beauty industry along with a master’s degree in business and minor in chemistry. She has worked with other aestheticians, dermatologists, plastic surgeons, and cosmetologists to formulate and revolutionize a holistic approach to beauty that people love, alongside her father, a distinguished scientist.

Skin is the body’s protective blanket, and it is full of vascular components, subcutaneous tissue, nerves, texture, tone, and limitless pores absorbing and excreting every second of the day. The integumentary system, the largest organ on the body, is a beautiful canvas that is free to roam wherever the mind tells it to go. Yet, when a naked reflection is cast upon a mirror, the eyes of its owner discover a flawed cloak upon its bones. What once was smooth, now rests dimpling terrain. Where a curve pronounced a shape of seamless continuity is now disrupted by the shifting of an individual’s journey throughout the years. Time, choices, and unforeseen events change the body like a worn draping but also with time, ancient alternative practices and medical advancements have a way of assisting the body to rebound.

DISTORTED IMAGE

Body image has been important since the beginning of time. Overtime, it has spawned a breed of its own: body image distortion. With this body image distortion, invasive surgeries and treatments boomed. The perfect body became the new fountain-of-youth search. Along with those invasive techniques, more and more people started becoming aware of alternative, non-invasive techniques. This article delves into those noninvasive ways, where treatments have no downtime, as well as a smaller hit to the wallet.

According to the National Center for Biotechnology Information (NCBI), National Library of Medicine (NLM), National Institutes of Health (NIH), “Body image is one of the components of personal identity. Body image is the figure that one has on their anthropometric measurements, contours, and shape of the body –  and also, the feelings correlated to these factors that affect the satisfaction with the body or specific parts of the body… Body image represents how we think, feel, perceive, and behave regarding our bodies.” If body image is how one personally identifies themselves in more ways than one, then it is reasonable to believe that most people seek a healthy body image. In this modern era, social media solicits a filtered image within their feed, distorting reality into a false identity. People see a version of what they believe to be a body image they desire. If an individual is choosing a distorted image, then they will always fall short of their own body image. It is important for professionals to address each client wanting body treatments with compassion, honesty, and care.

References 

1. Aesthetics Corner. “Non-Invasive Body Contouring” Dermatology Learning Network July 2010. 15 Feb. 2023 https://www.hmpgloballearningnetwork.com/site/thederm/site/cathlab/event/non-invasive-body-contouring#:~:text=PATIENT%20SELECTION,within%201%20year%20of%20remission.
2. Cleveland Clinic medical professional. “Fat Freezing (Cryolipolysis)” Cleveland Clinic 25 Jan. 2019. 15 Feb. 2023 https://my.clevelandclinic.org/health/treatments/21060-fat-freezing-cryolipolysis.

‌3. Dinallo, Anna. “A Reflection on Cupping Therapy and Historical Medical Dominance” Med Crave 20 Jan. 2019, 15 Feb. 2023 https://medcraveonline.com/IJCAM/a-reflection-on-cupping-therapy-and-historical-medical-dominance.html#:~:text=History%20of%20Cupping&text=In%20North%20Africa%2C%20cupping%20therapy,glyph%20to%20reference%20a%20physician.&text=In%20Asia%2C%20during%20the%20Jin,draining%20fluids%20from%20the%20body.

4. Guo, Qige, Pei, Qing and Dong, Yiying. “Advances in the Research and Application of High-intensity Focused Electromagnetic Technology for Fat Apoptosis and Body Shaping” Science Direct 27 Sep. 2022, 15 Feb. 2023 https://www.sciencedirect.com/science/article/pii/S2096691122000322

‌5. Hossein, Seyed Alizera and Padley, Ranjit K. “Body Image Distortion” NIH, National Library of Medicine Center for Biotechnology Information 5 Sep. 2022. 15 Feb. 2023 www.ncbi.nlm.nih.gov/books/NBK545682.com

6. Kinney, Brian M., MD, FACS, MSME and Lozanova, Paula., MD. “High Intensity Focused Electromagnetic Therapy Evaluated by Magnetic Resonance Imaging: Safety and Efficacy Study a Dual Tissue Effect Based Non-Invasive Abdominal Shaping” NIH, National Library of Medicine Center for Biotechnology Information 10 Oct. 2018. 15 Feb. 2023 https://www.ncbi.nlm.nih.gov.pmc/articles/pmc6505690/

‌7. Methods in Enzymology. “Lipolysis” Science Direct 2014. 15 Feb. 2023 www.sciencedirect.com/topics/medicine-and-dentistry/lipolysis

‌8. Kuschnider, Rebekah. “What is Laser Lipolysis?” Web MD 9, Nov. 2021. 15 Feb. 2023 https://www.webmd.com/beauty/laser-lipolysis.com

‌9. Vodder School International, LTD. “Manual Lymph Drainage History” Dr. Vodder School International 2023. 15 Feb. 2023 https://vodderschool.com/manual_lymph_drainage_history2#:~:text=The%20history%20of%20the%20method,lymph%20flow%20and%20fluid%20movement.

Amra Lear is a licensed massage therapist and aesthetician, NCBTMB provider, trainer, and co-creator of world-renowned treatments, such as the Nobu Go. She recently relocated to Pallavi Luxury Spa in Clearwater, Florida after spending the last 22 years of her career on the Las Vegas strip at two prestigious spas. As a spa spokesperson, she appears internationally on various media platforms sharing her knowledge on spa treatments and wellness.

The importance of protecting skin from the sun to avoid its harmful effects is one of the most commonly shared skin care sentiments. Still, many clients admit that they do not consistently apply sunscreen daily, and even if they do, most do not reapply throughout the day, which is just as critical. Whether skin becomes sunburned or not, unprotected sun exposure can truly cause long-term, severe damage to skin and overall health. It is critical to begin exercising safe sun care practices at an early age, but it is never too late to incorporate sun protection into one’s daily routine. Knowing how sun damage occurs, how it presents itself in skin, and how to effectively practice sun care is vital.  

UNDERSTANDING SUN DAMAGE  

Many people, including experts, have trouble differentiating between the biological signs of aging in skin and the signs singularly induced and accelerated by sun exposure. Though the end results of either factor may appear the same, biological aging is determined by age and genetics, and it can be accelerated or slowed through various dietary and lifestyle habits. Sun damage is differentiated by being caused by exposure to ultraviolet light sources solely, which leads to accelerated aging in skin by permanently altering skin’s structure. When unprotected skin is repeatedly exposed to ultraviolet radiation from the sun, it produces melanin, which acts as a natural protection or sunscreen by absorbing the energy from ultraviolet rays and depositing it on skin in the form of dark spots and freckles.1 This type of damage occurs throughout various layers of skin beyond the surface, including the dermis, or the deepest layer of skin, and it can take years before this damage becomes visible.  

There are three types of ultraviolet rays to be aware of: ultraviolet A, B, and C. Ultraviolet A rays have the longest wavelength of ultraviolet rays, and as a result, penetrate skin on a deeper level, damaging proteins in skin like collagen and elastin. 

Ultraviolet B rays have a shorter wavelength than ultraviolet A rays, and though they do not penetrate as deeply into skin, they contain a higher amount of energy. As a result, they are the primary ray associated with sunburns and cause damage to the DNA of cells. There is a consensus amongst experts that ultraviolet B rays are responsible for causing most skin cancers. 

Ultraviolet C rays have the shortest wavelength of ultraviolet rays and contain the most energy. Historically, it has been taught that the earth’s ozone layer prevents ultraviolet C rays from reaching the earth. However, recent studies contradict this concept and show that they do penetrate the ozone. As a result, there are major implications regarding ultraviolet C rays and their impact on the health of the environment and on skin.2 Exposure to these rays may also occur through man-made sources like specific lamps and lasers, such as those used to sanitize materials of harmful microbes.  

References 

1. Yale Medicine. (2022, October 28). Photoaging (sun damage). Yale Medicine. Retrieved March 15, 2023, from https://www.yalemedicine.org/conditions/sun-damage#:~:text=It%20happens%20when%20ultraviolet%20(UV,damage%20surfaces%20and%20becomes%20visible  

1. Herndon, J. M., D. Hoisington, R., & Whiteside, M. (2018). Deadly Ultraviolet UV-C and UV-B Penetration to Earth’s Surface: Human and Environmental Health Implications. Journal of Geography, Environment and Earth Science International, 14(2), 1–11. https://doi.org/10.9734/JGEESI/2018/40245 

1. Sunburn. The Skin Cancer Foundation. (2022, January 28). Retrieved March 15, 2023, from https://www.skincancer.org/risk-factors/sunburn/  

1. NCI Dictionary of Cancer terms. National Cancer Institute. (n.d.). Retrieved March 15, 2023, from http://www.cancer.gov/publications/dictionaries/cancer-terms/def/melanocyte  

1. Gregg, Náosha. “Inflammaging Skin: Causes, Effects, and How to Prevent IT - Glamour.” Inflammaging Skin: Causes, Effects, and How to Prevent It, 2022. https://www.glamour.com/story/inflammaging-skin.  

1. “How to Treat Sunburn.” American Academy of Dermatology. Accessed March 15, 2023. http://www.aad.org/public/everyday-care/injured-skin/burns/treat-sunburn.  

Brian Goodwin is an award-winning international educator for Éminence Organic Skin Care. As a master medical aesthetician, master herbalist, and consultant, Goodwin leverages over 10 years of spa industry experience to bring fun, engaging education to spa professionals around the world. Voted “Favorite Brand Educator” in DERMASCOPE’s 2019 Aestheticians' Choice Awards, Goodwin delivers influential trainings which continue to raise the bar for professional education and garner worldwide peer recognition. Goodwin embraces every opportunity to share his passion and guide industry professionals on their path to success. He has educated and consulted to more than 2,000 distinguished spas and has notably been invited to deliver keynotes at major industry events across North America.