An industry veteran, Franco is the lead aesthetician at The Spa at PGA National Resort in Palm Beach Gardens, Florida. 

What is your educational background, and how do you continue your education in the industry?

When I was 14 years old, I told my parents I wanted to be a cosmetologist and hair stylist because I wanted to have an artistic and creative career. After a few years as a hair stylist, I decided to train in makeup and aesthetics and attended Christine Valmy’s school in New York, New York. Before long, skin care became my passion and is now my primary focus. I continue my education with courses, classes, and webinars. I also participate in classes and education at tradeshows, such as at the Repêchage classes at IECSC in Palm Beach, Florida. In addition, Repêchage CEO and founder, Lydia Sarfati has done extensive on-site training at the Spa at PGA, as well as co-partner Shiri Sarfati. 

How long have you been practicing, and why did you choose this field? 

I have been in the industry since 1976. Skin care truly is my passion, and I am so happy to be able to work in an industry that I love.

Why is Repêchage your ultimate go-to, and how has it helped you become one of the best professionals in the industry? 

Repêchage is my primary brand because I see instant results. The education and support from the company is unparalleled, and I have had the great pleasure of training with Lydia Sarfati. For our clients who are active and frequently outdoors (for example, tennis champion, Venus Williams), Repêchage developed our signature treatment called “Facial of Champions.” This includes the iconic Repêchage Four-Layer Facial, Biolight Luminex Mask glycolic peel, and LED therapy to brighten skin, while an antiaging hand treatment and Sea Spa Glow foot and leg scrub restore hard-working hands and feet.  

How do you stay educated with this brand? 

I frequently attend seminars and webinars where Repêchage is featured. The brand also offers extensive training courses accessible through the lydiasarfati.com educational website. This does not even begin to mention the in-spa training I have received from the Repêchage team.

What benefits do your clients see from using the retail of this brand? 

They see hydration, firming of fine lines and wrinkles, and glowing skin! 

How do you promote yourself and the brand?

I first create trust with my clients. I feel confident in my abilities as a professional skin care expert, and I know the brand will deliver great results. It is because of this that I am one of the brands’ top retailers at the Spa at PGA National.

Besides working with the brand, what else has helped you become one of the best? 

Through the years of working in the field, I have kept education as my primary focus. I also personally try and use products before I use them on my clients. I feel it is my obligation to verify the products’ quality. I also feel it is important to look the part. I wake up every morning and prepare myself for the workday with a light, healthy breakfast and do not leave the house without my makeup and hair done. I have to feel that I look good if I am going to tell others how to improve their own appearance.

How do you give back to the industry or community?

I try my best to inspire my teammates on best practices and retailing. I am especially proud when the advice I give to new skin care professionals helps them grow in their career.

Belle’s Must-Have Products 

Vita Cura B3 Serum Complex 

Vita Cura Triple Firming Cream

Opti-Firm Eye Contour Cream 

Vita Cura Opti-Lift® Serum 

@labelleofpalmbeach

pgaresort.com/spa

(800) 863-2819