Investing in a new piece of equipment for a practice can be a bit of a challenge, particularly when you have never offered the service that the new piece of equipment provides. When thinking about purchasing a new piece of equipment, there are really three considerations, affordability, return on investment, and value creation. Let’s use the purchase of an LED light therapy device to illuminate an effective purchase decision-making process.
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Pam Cushing is a registered nurse with over 35 years of experience in emergency medicine. She has worked in the field of aesthetics for over 15 years, full-time for the last five years. Cushing holds a degree at the master’s level, with commendation, as well as a post-graduate diploma in aesthetic medicine, with merit. She is an independent nurse prescriber in the United Kingdom. Cushing is a consultant educator for a couple of companies educating in injectables, skin resurfacing and chemical peel, microneedling, and LED. She thrives on being able to educate, motivate, and encourage others to grow and develop professionally. She is passionate about skin and the benefits of aesthetics in improving the confidence and quality of lives. Cushing believes our key role is to educate the consumer on appropriate treatment modalities with the focus on maintaining skin health.