Wednesday, 27 May 2020 15:51

The Learning Never Ends: 4 Four Ways to Boost your Industry Knowledge, Skills, and Value

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The spa and wellness industry moves at an incredibly fast pace. New trends, techniques, and products are constantly emerging. From CBD-based beauty oils to injectables and more, there is always something new entering the scene that skin care professionals need to learn more about. When staff members expand their expertise, it sparks their creativity. Learning opportunities provide a way to renew the love and passion that aestheticians and other spa professionals feel for their work. This can be a huge boon for their professional success and their employers’ revenue and reputation.


Moreover, clients expect spa and skin care professionals to be in the know about new developments in the industry. Spas and their team members must keep up with current innovations because their clients’ satisfaction and safety are at stake. Also, there are industry legislation and state regulations for education and training that affect licensure to practice as an aesthetician, massage therapist, or other spa professional.


For all of those reasons, spa professionals and spas must make training and education a top priority. Learning opportunities come in various environments. In this article, the discussion of four learning opportunities for professionals may be beneficial: product education, advanced training, and continuing education, tradeshows, and online resources.


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Heather Kreider 2019




Heather Kreider, Licensed Aesthetician, Registered Nurse, co-owner of Makes Scents Natural Spa Line and Hempfield Botanicals (CBD), both Certified B Corporations, has lived and breathed the spa industry for over 20 years. Her credentials include post-graduate certification in advanced skin care at the International Dermal Institute and experience as an aesthetician specializing in European skin care. Kreider also is a licensed registered nurse. Besides her company’s signature line of products, Kreider’s company also creates custom formulations for spas who wish to offer their own distinctive treatments. All of their products – including natural, vegan, and organic – are certified cruelty-free.

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