Learning how to immediately identify a new client’s personality type can gain professionals a lifetime customer by anticipating their needs and exceeding their expectations. There are a plethora of places where potential clients can receive facials or other spa services, but they will repeatedly return if a professional gives them an experience that wows them. Building a rapport with clients and understanding their skin care needs intrisicaly are crucial elements in developing a relationship. The more educated professionals become in reading body language, identifying basic personality types, and noticing distinct behavioral qualities within a person, the better they can customize services. Furthering education in the psychological aspects of why a person invests in services or products will not only help in the work place, but these are helpful skills that can be transferred into home life, friendships, and family, too. These skills can help professionals understand why someone might invest in a friendship or how to handle a family member who is challenging because they now understand what behaviors feed which personality types.
Cross-promotion within the spa’s team is one of the best methods to increase clientele and ensure optimum retention rates. Along with training, superior skill sets, and passion, team members should possess excellent customer service skills to enhance the client's experience. This point is where team booking is critical. If staff adapts this mentality, success is guaranteed for everyone.
Skin care professionals can advance their education and increase their marketability by learning about warm stone facial massage, aromatherapy, or Reiki to help their clients achieve total body wellness. The United States Bureau of Labor and Statistics reports that aesthetician job growth will jump by 12 percent between 2017 and 2024, with an increased interest in holistic facial treatments that include relaxation and well-being.