Tuesday, 30 January 2024 14:39

The Waxing Wave: Wax Bars

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Starting either a wax bar or full-service spa are both great business opportunities and each has its own set of benefits and considerations. Prior to deciding which business structure is best for you, it is important to do your research and build a business plan. Understanding the advantages and disadvantages of each will help you make an educated decision on which to choose.  

MASTER OF ONE 

Wax bars focus on waxing and the team is encouraged to perfect that skill to offer the best wax possible. Most wax bars have an expanded menu of waxing services which include multiple areas of the body that not all spas offer. Specialization allows the business to differentiate itself from other businesses because clients who are seeking a wax will most likely be more attracted to a specialized business. Clients will assume that a business that focuses on one service will be able to provide a high-quality, more comfortable waxing experience. Additionally, being known as a specialized business can boost the overall reputation of the business and build credibility in the waxing space. Although many full-service spas do offer waxing as part of their service menu, the professionals are not often dedicated to that service and therefore do not have the opportunity to build their skills as quickly as someone who is only doing waxing.  

 

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Lindsay Miller is the president of LYCON Wax North America. Having first discovered LYCON wax in the United Kingdom 10 years ago, she has dedicated her time to growing the brand across North America, including introducing LYCON to Canada. Training and product quality are extremely important to Miller and she prides herself on building a strong team around her that can offer the best customer experience possible. LYCON continues to be a market leader in hair removal wax and is used in top spas and salons around the world.  

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February 2024

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