Men’s skin care is all about high performance. Insightful integration of an effective, daily regimen is as vital to improving the health of men’s skin as it is to women’s, but getting most men to do this is difficult unless the skin care professional has a good understanding of masculine psychology. Understanding what moves a man to commit to daily practices that will improve the…

by Mara Shorr, B.S., CAC II-XII and Jay A. Shorr, B.A., MBM-C, CAC I-XII Men and women are incredibly different, especially when talking about what makes them push the purchase button while surfing a website or what leads them to pick up the phone to make an appointment at the spa. If skin care professionals are looking to grow their male client base, making a…

Most clients hate their unsightly spots. If skin care professionals knew that everything they have been taught about age spots is wrong, perhaps they would view them with more love and kindness. Logic and observation shows that it is time to embrace a modernized view of the aging process and, specifically, hyperpigmentation. The skin and body perform trillions of actions every day with grace and…

Natural ingredients, specifically from botanical sources, are powerful plant extracts and oils derived from flowers, herbs, nuts, seeds, roots, and berries. High-quality, results-oriented botanical skin care today has advanced technology and the latest, most-innovative ingredients. Botanical skin care today helps maintain youthful looking skin, working to prevent future damage. Skin care professionals can address the needs of the skin by using natural ingredient-based skin care…