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First Approved Acne Treatment for Patients Ages 9
By Jeremy Lawrence | July 1, 2013
Many parents assume that breakouts are just an inevitable fact of life – something all teenagers and even pre-teens go through sooner or later. While it is true that millions of people (even as young as 9 years old) suffer from acne, it does not make ...
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What’s your recipe for age appropriate makeup?
By Noreen Young, L.E. | July 24, 2015
Depending on the client’s age, the makeup artist will need to assist the client with an age-appropriate look. Some young clients want to start using all kinds of makeup at a very young age. My advice is to guide them. As I apply makeup to their face, ...
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Tailor-Made Makeup Applications for Clients
By Annie Mayo | June 8, 2015
When it comes to makeup, everyone has a different style. Some women like bold, bright, colorful makeup. Others might prefer a more subtle, natural look. And many might even go au natural more often than not. Understanding each client's makeup style is ...
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A Fitness Approach to Skin Care
By Heather Fowler, L.E. | April 30, 2015
A good personal trainer will tell you that the key to a healthy and fit body is a combination of a healthy diet and an effective exercise routine. While a personal trainer can put their clients through a series of exercises, perhaps focusing on building ...
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Skin Care MYTHS: When applying makeup, you can use
By Linda Harding, president of Moontide Consulting | March 8, 2014
Facts: False Everyday makeup application is designed to enhance or downplay one’s natural features and it is important to select colors that are compatible with both the primary and under tones of the skin. When choosing lipsticks, lip glosses or eyeshadow, ...
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How to Properly Apply Eye Cream
By Victoria Piotrowski, national educator and licensed aesthetician for SESHA Skin Care | August 29, 2013
We are constantly educating our clients on the importance of eye cream and that, if used on a daily basis, they are more likely to look refreshed, bright-eyed and youthful. However, do they really know how to apply it? What area of the eye should they ...
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Product Application
By Jeremy Lawrence | December 10, 2015
Many clients do not pay attention to in-depth instructions provided by companies for product application. As they apply products in a way that feels natural to them, they are missing out on a quick and easy opportunity to ensure that they make the most ...
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How Hobbies Lead to Happiness at Work and in Life
By Rachael Pontillo, owner of Holistically hauteTM, LLC | July 30, 2013
Aestheticians play a significant role in helping their clients remember the importance of prioritizing self-care. While self-care most certainly refers to relaxing spa treatments and taking time at home for a high quality at-home skin care regimen, the ...
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Makeup Primers
By Amanda Azar, L.E., founder and executive artist at Azar Beauty | April 21, 2017
Everything in today's world is about getting an immediate fix, immediate access, and immediate solutions. The "now, now, now" mentality has crossed into the cosmetics industry with the advanced development of makeup primers. Most clients do not have an ...
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Customer Service in the 21st Century Connecting
By Kelley Moore | March 23, 2017
Great customer service is the cornerstone of any business – keeping clients happy with their services and overall brand will keep them coming back. Customer service now goes well beyond talking to the front desk staff, calling the customer care line, ...
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