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By Sophy Merszei | November 21, 2016
When it comes to makeup, the key to successful retailing has always revolved around mascara. For generations, cosmetic surveys have revealed that the one and only beauty product women would not want to give up is mascara. If they have time to apply only ...
By Lauren Balukonis, senior account executive at Behrman Communications | November 21, 2016
The first use of cosmetics dates back to the ancient Egyptians and their use of kohl. They painted this early makeup around their eyes not only to enhance appearance, but also to ward off the evil eye and dangerous spirits. Cleopatra was also said to ...
By Jeremy | November 23, 2016
"I tell them that if they do not keep up with their homecare regimen, it will completely undo everything we have been trying to accomplish in the treatment room. Not keeping up with their routine would be a waste of money and we would possibly need to ...
By Lina Kennedy | January 26, 2017
Consumers have a tendency to spend a noted amount of money to rejuvenate their faces but what happens to the rest of the largest organ of the body? From cellulite treatments to hair removal, consumers have not neglected their body! In fact, hair removal ...
By Dina Ousley, creator of Dinair Airbrush Makeup | January 24, 2017
Professional airbrush makeup systems make it possible to use 10 times less makeup and look 10 years younger. Airbrush makeup systems are widely known and respected in the professional beauty industry and have changed makeup application forever. It is ...
By Bella Schneider | November 23, 2016
In the never-ending quest for the fountain of youth, there seems to be no boundaries when it comes to sussing out the strangest, most bizarre, and slimiest of elements. One of the most interesting and trendy ingredients to surface in the name of beauty ...
By Mara Shorr | February 19, 2017
by Mara Shorr, B.S., CAC II-XII and Jay A. Shorr, B.A., MBM-C, CAC I-XII You have already done the heavy lifting. You created the perfect job description and scoured the internet. You racked the brains of everyone you know for the candidates, did ...
By Karym Urdaneta | February 20, 2017
The Darwin Project clarified Charles Darwin's famous conclusion; instead of implying that only the strong survive, Darwin said that "those who survive are the ones who most accurately perceive their environment and successfully adapt to it." With the ...
By Jeremy Lawrence | February 21, 2017
Offering everything from a blow dry bar and premium facial and body treatments to thalassotherapy, the award-winning Trés Auraé Spa is the premier destination for top spa services in the Buffalo, Williamsville, and Western New York area. This luxury spa, ...
By Amanda Strunk Miller | February 20, 2017
I love this month's editorial lineup. Sun care and aromatherapy are two topics that I enjoy learning about each year. It is vital for skin care professionals to teach their clients about the importance of sun care. Clients need to understand the impact ...

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