Summer is winding down and soon Autumn will be in the air. Let’s explore how you can use the end of summer and back to school themes to drive more profit to your bottom line. Speaking of the bottom line, we’re past the half-way point of the year.

It’s been a challenge for all this year. We need to stay positive and look ahead to future business. Expect added value and packages for clients to save money. It’s emotional sales now – helping people feel good will sell. Easy educational sales are most important because of the fragile economy right now.

Cheryl Whitman is founder and CEO of Beautiful Forever, an aesthetic business-consulting firm specializing in advising providers to identify and execute new business strategies aimed at improving their bottom line. A sought after lecturer and the author of multiple books on MedSpa Practice Management, including Beautifully Profitable, Forever Profitable 6th edition, now available on Amazon; Ms. Whitman is also the founder of Beautiful Forever University, which offers educational programs to Medspa Practices. Contact Cheryl Whitman by email at: This email address is being protected from spambots. You need JavaScript enabled to view it. or by telephone at: 561-299-3909