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By Michelle D’Allaird, L.E. | July 30, 2014
... passion to help others. Many of you may have chosen this profession because of personal experiences with skin conditions that made such an enormous impact on your own life, that you committed yourself to finding a solution and preventing others from having ...
By Linda Gulla | July 31, 2014
... to employers when compared to others who have not chosen advanced education. Not only will acquiring numerous training certificates enable these aestheticians to advance careerwise in the direction of choice, it allows them to be recognized as specialists ...
By Louis Silberman | October 24, 2014
... while others fare better with topical scrubs or microdermabrasion and light, regular chemical peels. Research the safety and efficacy of the lightening (bleaching) creams on the market today. While hydroquinone remains a popular choice, there is some ...
By Amra Lear L E | November 28, 2014
... should be there to assist her in these areas during her gestation period. 3. Prenatal massages can be beneficial to expectant mothers. In a prenatal massage, there are two variances for the expectant mother while prone, the pregnancy bolster or sideline. ...
By Bruce Baltz | November 26, 2013
Massage therapists and aestheticians generally choose their profession to help others and to have an opportunity to give back. At times, we forget to take care of ourselves and do not pay attention to the signals that our bodies send. When we are first ...
By Katrina Kamstra | March 4, 2015
... for smaller available company services, there are social mention, post rank, and brand monitor. The most recent I found is Evalueanalytics, as well as others for a cost conscious evaluation method. Measuring Your Return on InvestmentAfter researching ...
By Rachelle Dupree | April 30, 2015
... more willing to commit to future appointments on the spot than to call at a later time."Radio, television, and print advertising were hit or miss for some spas. For example, while some received great response from radio, others found little value or measurable ...
By Bella Schneider | April 8, 2015
When you create your spa menu, you should be clear about representing your level of knowledge, your training, and who and what you are. Choose a business model that differentiates you from others. Your menu should be a testament to your skin care philosophy ...
By Linda Bertaut, L.E. | April 7, 2015
... be the inspiration for them to heal themselves. Some people are more susceptible to suicide than others. If you see someone having a difficult time, talk to them about whether they are suffering from depression and if they are considering suicide. Oftentimes, ...
By Jeremy Lawrence | March 9, 2015
“Look at the list of vendors and decide how you want to go about the tradeshow floor. Some people go through the booths in order while others visit their favorites first… I prefer to visit my favorites first to see their new products and catch up before ...

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