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Kimeera Spa
By Annastazia Unce | January 28, 2020
... signature service is their GLO ID consultation. Kimeera Spa is bringing the spa industry into the 21st Century by digitizing the consultation experience. Clients take part in a 30-minutes one-on-one consultation that includes a digital narrative of findings. ...
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The Makeup Marketplace: How to Stay Ahead of Trend
By Amanda Azar Walsh | November 18, 2019
A trend is a general direction in which something is developing or changing. Makeup artistry is innovative and transformational. As you walk through each decade in the 20th Century, you can pinpoint an iconic style that describes that era. Think of the ...
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A Closer Look at Lanolin
By Ahmed Abdullah, MD, FACS, FICS, founder of Lexli Skin Care | October 22, 2019
Lanolin is a skin care ingredient that has ridden a wave of high and low popularity throughout its long history. First discovered by ancient Greeks to treat the skin, it has been used ever since in products like moisturizers, hand creams, and more. A ...
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How Long Does It Take for Products to Work
By Alexandra J Zani | October 23, 2019
There are several factors to consider when applying topical products to the skin. It is also important to take into consideration the focus of a product and its relationship to the skin – in essence, what are the concerns? How quickly it may or may not ...
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It Starts Young: Marketing to Tween Clients
By Ashley Stowers | August 19, 2019
The 21st Century has shown that young people play a significant role in starting trends, influencing those around them, and showing how to integrate them into one’s daily life – hence the term, influencer, which you may have heard of by now and have become ...
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What’s Your Type? An overview of spa varieties a
By Jennifer Foster | March 2, 2020
As modern society embraces this new day and age, cultural encouragement to engage in wellness as a lifestyle is at an all-time high. Clients, guests, and patrons alike are fully able to receive a multitude of services in a myriad of spas while perpetuating ...
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Hot and Cold: Treating Acne with Contrast Hydrothe
By Cynthia Malcom | June 25, 2019
WHAT IS IT? The less established way of treating acne is to use hot and cold hydrotherapy techniques also known as contrast hydrotherapy. This aids the lymphatic system and allows skin to rid the body of excess waste and inflammation, like acne. ...
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Breaking Down the Basics: Hair Removal 101
By Maxie Frericks, L.E. | June 23, 2019
Hair, hair, hair is everywhere and, since the beginning of time, women have been trying to figure out how to remove it! The history of hair removal dates all the way to ancient times. Egyptians and Middle Easterners, such as Persians, were the pioneers ...
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Simplified Spa: Top Ways to Use Technology in Your
By Mara Shorr, BS, CAC II-XIV and Jay A. Shorr, BS, MBM-C, CAC I-XIV | June 23, 2019
In today’s fast-paced world, incorporating technology into your business may seem overwhelming. But, in reality, with the investment of time and money (a little or a lot), you’ll be surprised at how much easier life can get. Keep reading for top tips ...
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Marvin Westmore - A Legend in Aesthetics
By AIA | June 14, 2019
Marvin Westmore--- A Legend in Aesthetics The name Westmore is to makeup what the name Ford is to cars. They founded the arena of makeup for the Hollywood Motion Picture Studios going back to the days of silent films. They developed the methods that ...
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