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By Jeremy Lawrence | March 2, 2016
Trendsetters give insight on the tools they recommend for men. Alitura Naturals CEO and FounderAndy Hnilo “I love The Clay Mask and The Moisturizer because they are handcrafted, all-natural skin care products that were created to protect, heal, ...
By Amanda Miller | March 2, 2016
Most aestheticians chose their profession because they like working with people and are, by nature, nurturers. In fact, helping others through customer service is the most common reason this career path was so enticing to a majority of professionals. ...
By Ellie Malmin | March 21, 2016
An eyebrow that has never been tweezed, waxed, threaded, or altered in any way has approximately 550 hairs per eyebrow; they are bold, beautiful, and youthful. On the other hand, a groomed eyebrow has approximately 250 hairs. Today, there are clients ...
By Mary Van | March 21, 2016
This spring, makeup trends are bold. Professionals can expect to see graphic eyes, plump lips, exaggerated eyelashes, and vivid punches of color. Some of the top trends for this season include highlighting, contouring, and eyebrow accentuation. This easy-to-follow, ...
By Jeremy | March 22, 2016
A wedding can be one of the most exciting and stressful days in a woman’s life. With all eyes on the bride, many feel pressure to look and feel their absolute best. Whether the bride wants to slim down or have flawless skin and makeup for her wedding ...
By Michelle Richardson, L.E., freelance makeup artist and co-owner of California Makeup Academy | March 22, 2016
When preparing for a wedding, most women spend weeks or even months choosing the right dress and finding the perfect shoes. They will also devote time to selecting the wardrobe for the entire bridal party. However, despite all of this planning, many women ...
By Jeremy | March 22, 2016
As the aesthetic industry looks for new ways to keep the interest of their clients, many skin care professionals are looking to spruce up their treatments and party offerings. Professionals can stay ahead of the competition and offer a refreshing take ...
By Caroline Surprenant, marketing associate at CONAIR | March 22, 2016
Waxing for the first time is no walk in the park. Honeymoon memories haunted by flashbacks of painful chafing, bumps, or ingrown hairs can be avoided with a little planning. When a couple decides to wax, especially if it is the first time for either ...
By Beth Cochran | December 29, 2015
Whether you are just starting your social media marketing or have been at it for a while, you may be looking for ways to grow your following and deepen engagement without pouring all your time and resources into it. Working in the spa and beauty industry, ...
By Vida Karamooz, Ph.D. | December 23, 2015
Apples are not the only fruits that keep the doctor away! Delicious and refreshing citrus fruits are among the best sources for antioxidants, flavonoids, minerals, and vitamins for the human body. Having a reputation of fighting the cold and flu, boosting ...
By Lydia Sarfati | October 2, 2014
It is the little things in life that make us happy – and a lot of little things can mean a lot of extra money for your spa! Think about it, airlines and credit card companies have been using add-ons and upgrades to bring in extra bucks for years. Consumers ...
By Claudia Aguirre, Ph.D. | April 6, 2015
We are in the midst of one of the biggest movements the wellness industry has ever seen. In the beginning of 2014, TIME magazine published an article titled “The Mindful Revolution,” and 2014 has been dubbed the “year of mindful living.” The word mindfulness ...
By Michele Phelan | March 4, 2015
Over the last decade, the concept of a physician/aesthetician working relationship has become more commonplace than ever before. It has been realized that in this scenario, each professional can bring their expertise to the treatment room, thereby ...
By Diahne Patnode | March 4, 2015
As the trend of cross-category sun protection continues, sunscreens are now becoming synonymous with anti-aging. People who use sunscreen daily show 24 percent less skin aging than those who do not use sunscreen daily. Even though we accumulate approximately ...
By Katrina Kamstra | March 4, 2015
Social media has become highly prevalent with this generation. To implement and make a difference to your business’ revenue, expansion in reach and the impact of brand is dependent on how social media is used as part of the marketing mix. Social media ...

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