As the first person clients communicate with, on the phone and upon entering the spa, a spa receptionist needs to make a lasting first impression. A great receptionist is on the front lines and has a professional appearance and attitude. The first thing ...

Planning a wedding can be a very stressful experience. From picking the venue to writing vows, brides-to-be often have numerous tasks to attend to and often plan for months to a year before the ceremony. While most bridal clients see the spa as a welcome ...

From the moment a prospective client comes across a spa’s website or calls an establishment, a first impression is made. While something initially attracted them to the spa, how long their attention is kept is at stake. Ultimately, the call to action ...

Search engine optimization (SEO) is essentially free advertising on the biggest and most effective advertising space on the planet. It is the art and science of how to increase visibility and traffic from the unpaid, organic, and natural listings on search ...

Micropigmentation is one of the fastest-growing specialties in the beauty industry. Over the past few decades, this specialty has evolved from modest approaches to superior techniques. Although implanting pigment into the skin has been evidenced since ...