Two heads are always better than one and, in many cases, two businesses are better than one, especially when they come together. Many of us tend to become individualized and get into our own world, then all of a sudden it becomes hard to consider someone else – someone else’s business – let alone sharing what we have worked so hard for. We often become…

Top Things to Keep in Mind if You Plan to Sell Your Spa in the Next Five Years

Written by Mara Shorr, BS, CAC, and Jay A. Shorr, BA, MBM-C, CAC
Some business owners dream of the day they can open their first or fifth location. For others, they’ve always known the day will come to sell their empire. Whichever side you land on, the day will come to pass the torch, whether it be your day spa, medical spa, or cosmetic medical and surgical practice. The trick to getting the most bang for your buck…
Show of hands if you hate trying to sell clients retail products? There better not be a single hand waving in the air. Homecare is essential to good skin. Without it, anything you do in a treatment room is a waste of time. So, why do most aestheticians and hairstylists abhor the thought of recommending retail? I have a theory, well, I have three, actually…
We’re conscious about what we put in our bodies. We’re conscious about the environment. We want to know that the food we eat is being produced in a sustainable and humane way. Sometimes, just seeing an “organic” or “natural” label puts us at ease. But, when it comes to skin care products, is “all-natural” necessarily better? For many consumers, the misconception is that this label…
The phenomenon of aging and the concept of expanding the human lifespan has thrived over the last several decades. The quest for a more youthful appearance has infiltrated research for several generations. The primary causes for accelerated cellular damage or aging were mostly found to be a result of reactive oxidative stress, over-exposure to ultraviolet rays, environmental factors (pollution and toxins), and illnesses. However, further…

Claims Over Water Issues: Preventing Loss Featured

Written by Susan Preston
Day spas in America are doing well. They combine services and offer the busy client more than one option for beauty treatments. Most spa owners understand the need for professional liability and property insurance, but there are also some general liability issues that spas have. Some of the largest claims paid relate to water. While a small beauty salon that cuts hair might not have…
Remember when your greatest wish as a new aesthetician was to have a full appointment book? I certainly do! It seemed like an almost impossible fantasy in those early years of my new practice. Then, gradually and with patience, my clientele grew until I was forced to create a waiting list for clients I would otherwise have to turn away – unable to see them…
Growing your business isn’t easy. Without the right marketing strategies to fuel growth, building a profitable business can be extremely challenging. Identifying the right channels to market your business will help you to reach the market that you are targeting and do it in the most cost-effective way. As a business owner or an aesthetician looking to grow your clientele, it is easy to become…
One of the biggest challenges a new aesthetician will have is how to market themselves as a new skin care professional. While in school, most of the marketing and advertising is done for you – although, now, many schools are putting together programs training students to start building their clientele while they are learning. But what happens when the security and hand holding is over?…
The core purpose of any business is to offer value to clients through products and services. However, for a business to be able to scale and grow, it has to generate revenue. A key performance indicator to measure profitability of an expense is return on investment. Adding makeup options to a service menu will instantly improve your return in investment, since there are very few…
Vitamin A is essential for healthy growth and development, good vision, a strong immune system, and a healthy skin barrier. In the 1960s, dermatologists commonly used vitamin A for treating acne until it was later identified as an effective vitamin for the repair of aging skin.1 It is currently one of the most popular ingredients used in skin care formulations for skin revision. However, little…
Client expectations often aren’t realistic. Let’s take, for example, our lovely associates in the world of hair. How many times have you sat down in a chair with an airbrushed picture of some lovely model, who more than likely is sporting extensions or even a styled wig, and informed your stylist you wanted to look like that? There was no consideration of texture differences or…
Most spas would prefer to hire people as independent contractors. The added cost of making people employees can be staggering. Employers are assessed payroll tax on their employees and they are required to purchase worker’s compensation insurance. Checks must be issued to each employee with the appropriate deductions taken out, which could lead to hiring a payroll processing firm, especially if there is more than…

Round 9: Fearless Fighting

Written by Delilah Matos
Striving in the beauty industry is not always a beautiful experience, especially if you are new to the field and are eager to establish your unique brand and business. With over 20 years of experience, I can share with you a thing or two on what it takes to win in the industry. Personally, I have never been into jumping onto industry trends and I…
As skin care professionals, we often forget to remind ourselves that we matter, too. Day in and day out, we are pouring our time, talent, and expertise into others, often at the detriment to our own well-being and sanity. You may find yourself too tired to do the things that once meant so much to you. Coming home after a long day at the spa…
You’re planning a prosperous future as a career aesthetician. To succeed with clients, you know that service quality and prices matter. But, potential clients have numerous spa choices in your area – your competitors – and you are concerned about how to position yourself among them. And, who are these businesses that want the same clients you do? It is a big list: Full-service spas…
If you’ve ever heard us lecture, you’ll know that, as practice management consultants who focus on the aesthetic space, we continuously say that safety needs to be one of your top priorities. We travel around the country for site visits on a regular basis and find that there are a series of items that are often overlooked, yet simple to fix. WALKWAYS Make sure your…
Waxing continues to grow in popularity and, as a result, more and more spas are offering waxing services. In order to differentiate yourself among the competition, it is important to provide the best possible wax every single time and this means understanding that the service you provide doesn’t stop when the client leaves the spa. The care taken post-wax is just as if not more…
For months you’ve been educating clients on the importance of sun protection, ingredients, and hydration. Then, summer fades away into fall. Blink an eye and, before you know it, it is holiday season. Now is the time to roll up your sleeves and get ready to work. Increased spa traffic and gifting season is around the corner. Fill up your marketing calendar and know how…
This month, we discuss brand recovery and revitalization. This is not a common topic; however, it is a subject that deserves attention. Brand recovery and revitalization hits areas of business where things may have gone a little bit sour or did not come out quite the way you expected, pertaining to your overall brand image or message. If this has happened to you, you are…
The aesthetic industry offers a wide variety of services and procedures. When reviewing a spa menu, it is important to decide when informed consent is needed. Informed consent is the process by which a spa professional advises a client of the potential benefits and risks involved in the treatment. This enables the client to make a reasonable decision regarding the procedure. WHY INFORMED CONSENT IS…
Page 1 of 7

Featured Company

  • Cirepil by Perron RigotCirepil by Perron RigotDescription: At Cirépil by Perron Rigot, we believe: "It's not just about what we remove. It is about what we leave behind... Healthy Skin!" Unlike traditional methods of waxing, Cirépil wax sticks to the hair rather than the skin, reducing the pain of waxing by 50% ...

Next-Level Learning

  • Christine Valmy International School For Esthetics, Skin Care & MakeupChristine Valmy International School...Description: Christine Valmy International School for Esthetics, Skin Care & Makeup offers a quality education in the beauty industry, based on the teachings of the Founder of Esthetics in the United States—Ms. Christine Valmy. Ms. Valmy opened her very first sc ...
https://mailchi.mp/dermascope.com/signup