Top-Notch Spa: Tips for Managing a Successful Spa Team

"You're Fired": When to Let an Employee Go Featured

Written by Mara Shorr, BS, CAC, and Jay A. Shorr, BA, MBM-C, CAC
We come into contact with hundreds, if not thousands, of cosmetic medical practices and spas each year. During a busy travel year, we easily come into contact with that many practices in one room in a month. The one thing we hear over and over again is, “There’s no good help in (fill in the blank with your city here).” Truth be told, that’s not…

Top Things to Keep in Mind if You Plan to Sell Your Spa in the Next Five Years

Written by Mara Shorr, BS, CAC, and Jay A. Shorr, BA, MBM-C, CAC
Some business owners dream of the day they can open their first or fifth location. For others, they’ve always known the day will come to sell their empire. Whichever side you land on, the day will come to pass the torch, whether it be your day spa, medical spa, or cosmetic medical and surgical practice. The trick to getting the most bang for your buck…
If you’ve ever heard us lecture, you’ll know that, as practice management consultants who focus on the aesthetic space, we continuously say that safety needs to be one of your top priorities. We travel around the country for site visits on a regular basis and find that there are a series of items that are often overlooked, yet simple to fix. WALKWAYS Make sure your…

Top Ways You’re Losing Clients

Written by Mara Shorr, BS, CAC II – XIV and Jay A. Shorr, BA, MBM-C, CAC I – XIV
Owning and running a small business is never easy – sleepless nights, countless hours of work, and worrying – well, it never stops. But, we do it all to help our clients. In our industry, we wouldn’t be able to do what we do without them! An empty chair never wanted a facial, and you’re not giving a massage or a laser hair removal treatment…

Simplified Spa: Top Ways to Use Technology in Your Business

Written by Mara Shorr, BS, CAC II-XIV and Jay A. Shorr, BS, MBM-C, CAC I-XIV
In today’s fast-paced world, incorporating technology into your business may seem overwhelming. But, in reality, with the investment of time and money (a little or a lot), you’ll be surprised at how much easier life can get. Keep reading for top tips on how to incorporate technology into your spa to make things easier for you and your team. MASTER THE BASICS First, make sure…

Motivation Maker: 5 Ways to Motivate Employees

Written by Mara Shorr, BS, CAC II-XIV and Jay A. Shorr, BS, MBM-C, CAC I-XIV
It’s a fact: without a staff and team that’s excited and motivated to help the business succeed, nothing else matters. Having great services and excellent care mean nothing if the staff is not excited to perform, sell, and market them, or if a client spots an unhappy staff and unfriendly faces the second they walk in the door. So, how can you motivate your team…

Best Spa Boss: 7 Golden Rules for Cultivating a Happy Team

Written by Mara Shorr, BS, CAC II-XIV and Jay A. Shorr, BA, CAC I-XIV
When hiring your team, it’s easy to think that the sparkling personality you hired is the same person that’s going to show up for work day in and day out. But, as any manager can tell you, that isn’t always the case. Roadblocks show up along the way, as do bad days and bad attitudes. But, we are here to give you some top tips…

Is Your Receptionist Killing Your Spa?

Written by Mara L. Shorr, BS, CAC II-XIV and Jay A. Shorr, BA, MBM-C, CAC I-XIV
Though most people call them the receptionist, in reality, they should be called the Director of First Impressions. Let’s be honest. This is the person who has the ability to make or break whether clients have a positive impression of your business, whether new clients schedule an appointment, and more. So, what should you look for to see if your front desk team is killing…

Hiring: Avoiding Resume Red Flags

Written by Mara Shorr, BS, CAC II-XIV and Jay A. Shorr, BA, MBM-C, CAC I-XIV
Let’s be honest for a moment. We have sorted through more than a thousand resumes in the past month alone. What is out there? Well, it is not pretty, folks! We have heard it all: “there’s no good help in Miami,” “it’s different here in New York,” “people don’t stay in jobs here in Houston like they do in other cities.” Unfortunately, hiring great staff…

Business Booms! Knowing When to Hire Additional Staff

Written by Mara Shorr, BS, CAC II-XIV and Jay A. Shorr, BA, MBM-C, CAC I-XIV
As consultants, we work with medical spas, day spas, and medical practices across the country. One of the questions we are most often asked is, “how do I know it is time to hire another provider?” This seems to be a loaded question, as so many variables go into the answer. Do they mean another aesthetician, a physician, or a midlevel provider? What’s right for…

What to Know When Buying or Leasing A New Office Space

Written by Mara Shorr, BS, CAC II – XIV and Jay A. Shorr, BA, MBM-C, CAC I - XIV
Opening a new office is an incredibly exciting time! You’re going out on your own, hanging up your sign, hiring a team, and seeing clients on your terms. There is a lot to think about and so many items to purchase to make your space complete. However, when it comes to buying or leasing a new office space, there is plenty of room to negotiate…

Featured Company

  • Professional Program Insurance Brokerage / PPIB CorpProfessional Program Insurance Brokerage / PPIB...Description: The medical spa industry has been enjoying an explosive growth in both popularity and the number of spas now in operation. This huge growth has led medical spas to now seek insurance for their service needs. Taking into consideration the many services t ...

Next-Level Learning

  • Christine Valmy International School of Esthetics & CosmetologyChristine Valmy International School of...Description: Christine Valmy International School of Esthetics & Cosmetology offers a quality education in the beauty industry, based on the teachings of the Founder of Esthetics in the United States—Ms. Christine Valmy. Ms. Valmy opened her very first school ...