Simplified Spa: Top Ways to Use Technology in Your Business

Written by Mara Shorr, BS, CAC II-XIV and Jay A. Shorr, BS, MBM-C, CAC I-XIV
In today’s fast-paced world, incorporating technology into your business may seem overwhelming. But, in reality, with the investment of time and money (a little or a lot), you’ll be surprised at how much easier life can get. Keep reading for top tips on how to incorporate technology into your spa to make things easier for you and your team. MASTER THE BASICS First, make sure…

Motivation Maker: 5 Ways to Motivate Employees

Written by Mara Shorr, BS, CAC II-XIV and Jay A. Shorr, BS, MBM-C, CAC I-XIV
It’s a fact: without a staff and team that’s excited and motivated to help the business succeed, nothing else matters. Having great services and excellent care mean nothing if the staff is not excited to perform, sell, and market them, or if a client spots an unhappy staff and unfriendly faces the second they walk in the door. So, how can you motivate your team…

Best Spa Boss: 7 Golden Rules for Cultivating a Happy Team

Written by Mara Shorr, BS, CAC II-XIV and Jay A. Shorr, BA, CAC I-XIV
When hiring your team, it’s easy to think that the sparkling personality you hired is the same person that’s going to show up for work day in and day out. But, as any manager can tell you, that isn’t always the case. Roadblocks show up along the way, as do bad days and bad attitudes. But, we are here to give you some top tips…

Is Your Receptionist Killing Your Spa?

Written by Mara L. Shorr, BS, CAC II-XIV and Jay A. Shorr, BA, MBM-C, CAC I-XIV
Though most people call them the receptionist, in reality, they should be called the Director of First Impressions. Let’s be honest. This is the person who has the ability to make or break whether clients have a positive impression of your business, whether new clients schedule an appointment, and more. So, what should you look for to see if your front desk team is killing…

Hiring: Avoiding Resume Red Flags

Written by Mara Shorr, BS, CAC II-XIV and Jay A. Shorr, BA, MBM-C, CAC I-XIV
Let’s be honest for a moment. We have sorted through more than a thousand resumes in the past month alone. What is out there? Well, it is not pretty, folks! We have heard it all: “there’s no good help in Miami,” “it’s different here in New York,” “people don’t stay in jobs here in Houston like they do in other cities.” Unfortunately, hiring great staff…

Business Booms! Knowing When to Hire Additional Staff

Written by Mara Shorr, BS, CAC II-XIV and Jay A. Shorr, BA, MBM-C, CAC I-XIV
As consultants, we work with medical spas, day spas, and medical practices across the country. One of the questions we are most often asked is, “how do I know it is time to hire another provider?” This seems to be a loaded question, as so many variables go into the answer. Do they mean another aesthetician, a physician, or a midlevel provider? What’s right for…

What to Know When Buying or Leasing A New Office Space

Written by Mara Shorr, BS, CAC II – XIV and Jay A. Shorr, BA, MBM-C, CAC I - XIV
Opening a new office is an incredibly exciting time! You’re going out on your own, hanging up your sign, hiring a team, and seeing clients on your terms. There is a lot to think about and so many items to purchase to make your space complete. However, when it comes to buying or leasing a new office space, there is plenty of room to negotiate…

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  • Aesthetic Science InstituteAesthetic Science InstituteDescription: All About Where You're Going! The mission of the Aesthetic Science Institute is to provide an exciting and challenging learning experience that stimulates professionalism, passion and motivation for future licensed estheticians. Prepare yourself for a ...