This is a question that aesthetics students raise consistently and, yes, it is a valid one. The field of aesthetics is so wide and vast that to say educators can cover and teach students everything would be, to put it simply, misleading. On one hand, you want to feel like you learned everything there is to know and, on the other hand, time would not…
A trend is a general direction in which something is developing or changing. Makeup artistry is innovative and transformational. As you walk through each decade in the 20th Century, you can pinpoint an iconic style that describes that era. Think of the 1920s flappers, 1960s hippies, ‘80s neon art deco, and ‘90s grunge. Each is very different from the next. The looks come and go…

Top Tips for Working with a Business Partner

Written by Mara Shorr, BS, CAC, and Jay A. Shorr, BA, MBM-C, CAC
Let’s start by saying this – we’re a family owned and operated, national, award-winning company. We’re a father and daughter team with equal, 50/50 rights as business partners in our consulting company. A dynamic duo, we’re proud to assist cosmetic and aesthetic medical practices and medical spas across the country, helping them achieve their dreams. It’s important that you caught what we said: we’re 50/50…
Booking appointments in a spa is a crucial element to generating revenue and optimizing each professional’s time. More appointments on the books means more business. More advanced artists are able to service more clients in a given shift, maximize retail sales, and drastically improve client retention. By rotating several highly trained makeup artists on the schedule, you will immediately see a lift in revenue. However,…
Wound healing is a common concern for most aestheticians. To treat these conditions successfully, many modalities and products are marketed to provide the professional with tools. However, it is imperative to understand the natural wound healing process and how to effectively treat these conditions. This article will review the five phases of wound healing, explore how peptides work in conjunction with the healing process, and…

March 2024

Fact or Fiction