Fact or Fiction: UVB tanning beds are safe.

Written by Kelly Richardson, CEO and founder of B.Bronz Sunless
Most clients want a desirable golden glow and the quest to get one safely is never-ending. Questions continue to rise about the safety of tanning beds, specifically beds that only emit UVB rays. Most tanning beds emit UVA and UVB rays however, beds with only UVB rays are being touted as a healthy alternative to mainstream beds and have been popping up in tanning salons…

Fact or Fiction: Expensive products are more effective.

Written by Catherine Atzen, CIDESCO, MBA, founder of ATZEN Superior to Organic™ Skin Care
Throughout history and across cultures all over the world, people believe that they get what they pay for. In a competitive market, goods are priced a certain way because there is a correlation between what the consumer gets and what the consumer pays for. There is a lot of competition in the skin care market; there are many large and small brands, none of which…
Many clients tend to over-exfoliate their skin in hopes of sloughing off dead cells and achieving a fresh and renewed complexion. This belief is a misconception; the skin is a very efficient organ and does not require daily exfoliation. Exfoliating daily can strip the skin of its natural oils, which may cause breakouts.

Fact or Fiction: Squeaky clean skin is a good thing

Written by Rachael Pontillo, L.E., creator of Holistically Haute™
Everyone has seen the commercials on television with a fresh-faced, young model lathering up her skin with a luxurious, white foamy cleanser. As she smiles, the narrator says, "Your skin's not clean unless it's squeaky clean!" The problem with this statement is not only that it is not necessarily true, but also that it has led to an epidemic of over-cleansing.

Fact or Fiction: Moisturizers with SPF are as effective as sunscreen.

Written by Catherine Atzen, L.E., founder of ATZEN Superior to Organic™ Skin Care
Clients often wonder whether it is better to use a sunscreen or a two-in-one product that combines the properties of both a moisturizer and a sunscreen. Furthermore, is it even safe to use a sunscreen daily, year round? A sunscreen's basic function is to prevent sunburns. A moisturizer brings hydration and comfort to the skin and, if makeup is worn, it can serve as a…

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