SEO & the Spa: Reputation Management for Aesthetic Practices Scroll down for on-demand video Consumer research behaviors have shifted online. The aesthetics space is no exception, with 76% of healthcare consumers searching for providers online. Reviews and local search are two elements that influence this online research ecosystem. In this webinar, discover the Online Presence Benchmark Report to explore review scores, volume, recency, and local…

Advanced Aesthetics: Elevating Your Practice with LED Technology Scroll down for on-demand video LED light therapy has become an essential tool in the aesthetic treatment room and represents far more than a basic add-on. Learn how to expand the LED horizon with programs designed to increase services and client referrals, as well as add to the bottom line. Light therapy offers ever increasing treatment solutions…

Internet Inspiration: Creating the Ultimate Digital Presence Scroll down for on-demand video For many business owners, once their website created, the next logical step may seem to frequently post on social media and work on the business' search engine optimization. However, many aesthetic practices and spas do not align their digital strategy in a growth-oriented way, which delivers disappointing results and an overextension of a…

Aromatherapy & Aromachology: The New Night Inspiration Scroll down for on-demand video Noctuelle has been an iconic Sothys skin care collection; the science and technology behind are in constant innovation. In this class, explore the master secrets of the powerhouse ingredient, vitamin C, as well as how to incorporate a sensory aspect into clients' treatment plans. With numerous wellness benefits ready to be discovered, unlock…

The Truth of Hyperpigmentation: Real Causes & How to Treat It presented by Danné Montague-King & Dr. Jay Lokhande September 24th, 2021 at 11:00 A.M. CST (9:00 A.M. PST) Hyperpigmentation – it is either overtreated and or undertreated. Before addressing any conditions like hyperpigmentation, hypopigmentation, vitiligo, melasma, solar lentigo, ephelides, dyspigmentation, and cryptopigmentation, the core understanding of melanin synthesis, its distribution, and influencing external and…

Detox Demo: Manual Lymphatic Drainage Massage presented by Marconi Rodas, L.E. Scroll down for on-demand video (must be logged in and registered for 2021 Summit to view) The facial massage is one tool from a skin care professional’s arsenal that can take their clients’ treatment to an elevated level. Therapeutic in nature, manual lymphatic drainage’s benefits include decongestion, pain relief, improved wound healing, and detoxification…

Acne Essentials: Dos & Don’ts for Problem Skin presented by Alex Hernandez, L.E. Scroll down for on-demand video (must be logged in and registered for 2021 Summit to view) Acne is one of the most common skin conditions across all ages, yet skin care professionals and clients alike struggle with finding a long-term solution. Learn about holistic and adaptive acne treatment to give clients real…

Medspa Makeover: Incorporating Results-Driven Practices into the Spa presented by MaryAnn Guerra Scroll down for on-demand video (must be logged in and registered for 2021 Summit to view) Looking to add aesthetic technology-driven modalities to elevate the medical spa experience? A clear vision is key to success. Learn and be inspired with leadership and career advice to bring into any aesthetic practice. This class will…

Keys to Skin Health: A Guide to Circadian Rhythms & Its Impact on Skin presented by Michael Q. Pugliese, L.E. Scroll down for on-demand video (must be logged-in and subscribed to the event to view) The concept of circadian rhythms protecting during the day and repairing at night is not only important for understanding skin function but also overall health and wellness. Circadian rhythms are…

Sweet Success: Saying Goodbye to Ingrown Hairs Scroll down for on-demand video When it comes to hair removal, ingrown hairs can be an annoying, persistent problem. Alexandria Professional's very own Sugar Queen, Lina Kennedy has come to the rescue. In this webinar, learn the basic types and causes of ingrown hairs before diving into what skin care professionals and their clients can do to treat…

New Solutions for Sensitive Skin Scroll down for on-demand video April is Rosacea Awareness Month so learn what can be done to reduce skin redness, including insight to possible triggers and causes like environmental factors, diet, and stress. Get in-depth information on the best ingredients such as seaweed, quercetin, rutin, and silver to address hypersensitive and irritated skin. This webinar will also provide instruction on…