Effective client consultations are the lifeblood of any aesthetics business. They are crucial to understand clients’ needs, provide personalized recommendations, and establish trust. For the solo skin care provider, consultations are even more valuable than they are for larger practices. The ability to customize the consultation, along with the inherent consistency that comes with solopreneurships have no equal. No other business has the agility or flexibility of a solopreneurship. Leaning into the business’s ability to deliver amazing consultations is vital to the continuation of an aesthetics solopreneurship.
Excellent consultations start with awesome listening skills. Paying full attention to the client and actively listening to their concerns, goals, and preferences ensures the treatment course stays on schedule. Showing empathy and making clients feel heard and understood makes them feel valued. As the consultation progresses, encourage clients to provide detailed information by asking open-ended questions. Instead of asking, “Do you have any skin care concerns?” Ask, “Tell me about any specific skin care concerns you are currently experiencing.” Questions with yes or no answers will have the skin care professional interviewing the client to determine their needs, which is usually far less satisfying for the client. No one wants to feel peppered with questions.
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Nichelle Mosley’s passion for aesthetics was born out of a desire to help others, after failing to find help for her own acne as a young adult. Licensed in 2015, she has worked in clinics, plastic surgery practices, dermatologists’ offices, and with family practitioners. She then opened her own clinic in 2017, Queen City Beauty Group + Wellness. She focuses on integrative aesthetics and holistic solutions to clients’ skin concerns. As a member of the International Association for Applied Corneotherapy, Mosley seeks whole-person solutions, while delivering results for clients. She is also the 2019 Skin Games Age Management Champion and 2018 Skin Games Acne Finalist.