Friday, 17 November 2023 15:48

Bigger & Better: Scaling Your Business to New Heights

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In any successful business, there comes a time when you have to decide how to scale its capacity beyond where it is, with the aim of serving more clients. Large national chains in all industries scale their business by opening new locations, moving online, offering new services or products, acquiring their competitors, reorganizing their workforce, and so much more. Similar to large companies and multinational corporations, as a solopreneur grows their business, decisions regarding scaling are nearly inevitable. Scaling a solopreneurship looks different than scaling a larger , but the principles remain the same.   


One of the most common routes of growth for solopreneurs is expanding the business by hiring other skin care professionals. Hiring other professionals is the most intuitive method of scaling a practice; it changes the solopreneurship and the client experience completely. In this endeavor, it is wise to make sure that the solopreneur’s market the needs the type of business the solopreneurship will become after hiring others. Pay close attention to hire only those whose values align closely with the solopreneurs because the business owner cannot lose what makes their business unique in their market, which is very likely the close, personal attention clientele receive during their appointments. No matter the reason a client visits, the solopreneurs main objective is to preserve or improve clients experience by hiring additional professionals. 

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Nichelle Mosley’s passion for aesthetics was born out of a desire to help others after failing to find help for her own acne as a young adult. Licensed in 2015, she has worked in clinics, plastic surgery practices, dermatologists’ offices, and with family practitioners. Mosley then opened her own clinic in 2017, Queen City Beauty Group + Wellness. She focuses on integrative aesthetics and holistic solutions to clients’ skin concerns. As a member of the International Association for Applied Corneotherapy, Mosley seeks whole-person solutions while delivering results for clients. She is also the 2019 Skin Games Age Management Champion and 2018 Skin Games Acne Finalist. 


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